Brutal

The Swedish Film Institute financed this film.

Length: 7 minutes.

Now a message to those who first and foremost

wants to discuss taste and quality rather than costs.

This 7 minute film does not aim for quality.

It is mainly about money.

I repeat:

This 7 minute film does not aim for quality.

It is mainly about money.

It is also about being tormented and about tormenting others.

for the sake of money.

Brutal.

Brutal can mean harsh, raw, violent

rough, direct, ruthless

as using strength, as using violence.

Sometimes it is justified to be brutal

bad or even nasty.

This image of a lake has so far been shown for 20 seconds.

That is one twentieth of the film's total length.

One could argue that it has costed 5 750 Swedish kronas.

Roughly speaking one twentieth of the film's total budget

of 115 000 kronas.

A scandal.

Art can be scandalous.

Art is quality, someone writes.

Not always.

Art can be reduced to a product

which is bought and sold.

It's value then becomes a fiction

while it's price becomes a reality

independent of quality.

And therefore the following statement:

Art

culture

information

will be the motor of the Western economy in the end of this century

just as the car industry has been until now

and as the railways were

at the end of the last century.

A Swedish minister replies.

I would hope, in a sense, that this is what will happen

but I'm afraid I do not believe so.

I think it is more proper to say that culture and art

will be considered more valuable

as people will request a higher quality of life

rather than material benefits and raised living standards.

Thus the demand for culture and art will raise.

Yet I do not think of this as such a driving force for the economy

which automatically will lead to economical growth.

He talks about "quality of life".

Quality of life in Sweden, 1980.

A minister replies cautiously.

In less than 20 seconds the minister of Culture explained

why art won't become the future driving force in Western economy.

Films are made by filmmakers

who call themselves film workers.