The Celebrity Apprentice Australia

He's back...

I'm Lord Sugar.

Alan, to my friends.

..and he's not getting any sweeter.

But you can call me Lord Sugar.

Lord Sugar is scary.

This season, our billionaire business titan...

I set the rules, I ask the questions

and I make the final decisions here.

You got it?

..kicks things up a notch...

Well, you can all go, then.

It'll make my job much easier and I can get home to England.

..as he confronts a star-studded line-up of Australian icons.

Benji. Darren. How are you doing?

Vince. How are you? Hello.

I'm Sammy. Nice to meet you.

I was hoping to take over Lord Sugar's position.

He's a confident little puppet, isn't he?

Amy Shark!

Taking part in Celebrity Apprentice to just mess this joint up.

Bring it on. (LAUGHS)

They've all signed on to raise mind-blowing money

for deserving charities close to home...

My mum, unfortunately we didn't find out which cancer she had.

It's hard... when I think about my dad.

It's really close to my heart.

..and they will do whatever it takes to collect the cash.

I think it's important that we kind of stick together.

Agreed.

It would be good for us to lose

and go into the boardroom and get one of them out.

There's a lot of internal fighting.

Look in my eyes.

Don't touch me, Darren. Don't touch me.

Ronnie is quite ruthless.

You are part of Team Collaborate. Start acting like it.

You do nothing but talking and telling other people to shut up.

Because that's my job.

I'm the director. The director calls the shots.

Keeping things under control are Lord Sugar's trusted advisers,

international food and retail magnate Janine Allis...

I wanted to keep the customer happy. By lying to them?

You can't use that as an excuse.

Your product did not match your concept.

..and new recruit to the Sugar empire, business tycoon Nick Bell.

In business, you need a game plan.

A self-made mega success story ready to weed out the fakes...

Who's responsible for this mistake?

..and find the real deal.

You're risking your position in Celebrity Apprentice right now.

Wow.

As the money pours in...

$30,000!

(ON PHONE)

..and the twists keep coming...

The others don't know anything about this.

We have a new member. Oh!

It sounds like you've won. My auditors have a different story.

..teams are pushed to the brink...

Don't give me your fiddle. That's bullshit, man.

He darn snapped.

I just want to say thank you.

I'm really pissed off.

I love you.

..as they battle it out to become the next Celebrity Apprentice.

As an athlete, there is absolutely no way

that I would ever let anybody beat me on purpose.

I'm gonna set off a shitstorm that you will not believe.

It's showtime, folks,

for Lord Sugar's sacrificial celebrities.

I love acting.

And has 35 years in this business

prepared me for Celebrity Apprentice?

Absolutely not.

But it's a chance to give back

and they're the things that keep you going

in this tough cutthroat business.

I don't think people take housewives seriously enough.

That's what drives me in life

and I am driven by rage and determination.

The first thing that drove me in life is I was working at McDonald's

and a girl said, "Have a nice life."

And I said, "I will."

And from that girl's comment, I drove myself.

Thank you, by the way, bitch from McDonald's.

The music industry is hard-core.

I used to watch the ARIAs every year from when I was little

and hope that I would be on that stage one day

and then I finally won one.

My strategy going into this crazy competition

is that kindness is a strength.

I'm gonna play hard but I'm gonna play fair.

As the sun dips behind the concrete jungle,

these wannabe business bosses are gathering,

pimped and pumped to size up their competition.

Hello, everybody. Hello!

Lord McMullen here.

We got rid of Sugar. He was rubbish.

Darren. I'm Ronnie.

Hey. Darren.

He's a confident little puppet, isn't he? (LAUGHS)

I can't believe Ronnie's here. Yeah.

Imagine if we need to build something.

We've got Ronnie. He's the man.

One thing that all the celebrities should know about me

is the fact that I'm not afraid to do anything.

I have no shame.

There is nothing that scares me.

And if it comes down to it, I know the big boss, Scotty Cam.

It doesn't even have his name on it. It's just got 'Big Boss'.

What made you sign up for this, huh?

Mate, I just... I just retired two weeks ago.

You retired? Yeah. From footy, yeah.

And then just straight into it.

From one competitive game to another one? Yeah.

I'm Benji Marshall, retired NRL player

and hopefully Celebrity Apprentice champion.

I can't believe I'm actually standing on a rooftop

with one of the modern-day GOATs of the game of rugby league.

Jarrod. Jarrod.

Nice to meet you. How are you?

You look familiar. You're good-looking, man.

Yeah. What do you do?

Model. Model?

Yeah? You look like. Makes sense. (LAUGHS)

He does. He does look like a model.

Here we go. Here we go. G'day, guys.

Oh, these two!

Are you, like, Torvill and Dean? We're not Torvill and Dean.

Are you coming as one together? We're a duo, yes.

Yes, we're Will and Woody.

Strategy in the game, steer clear of the big dicks.

Literally?

No. Figuratively. I'm not gonna...

What do you mean literally? Colosimo.

Hello, gentlemen. Oh, my god.

Hello! Hello!

Vince. Nice to meet you. Nice to meet you too. Hello.

I'm Turia Pitt.

If asked to describe myself in one word - undaunted.

I know who you are. I know who you are too.

Your talks are phenomenal. Oh, thank you.

Yeah, yeah, quite inspiring.

Meeting Turia Pitt, she's just an icon.

I don't know how to strategise against this person.

Are you excited? I am excited. Yeah.

You should go all the way, I would think.

Oh, this is the thing about this show.

Yeah. Anyone can get fired at any second.

I'm pretty confident I'll charm the pants off everyone

so there's no way they'll get rid of me.

Because of that, I think I'll be deadly in it.

There's some competitive people in this group.

Eloni. Eloni.

I think everyone's gotta have thick skin.

You're right. You're right.

It was interesting meeting everyone for the first time.

Who's the threat at the moment?

I would have to say probably Darren.

Yeah, I was hoping to take over Lord Sugar's position...

Well, you look the part. ..you know.

Do you have the cash, but? I am a lord, though.

OK. Absolutely...

Yeah, yeah.

And also, Beck from 'Married At First Sight'.

I think I can talk myself out of everything.

I've got some good connections. A bit of a social butterfly.

In Celebrity Apprentice, you've gotta take out the threat,

so I think I'm gonna have a lot of fun getting inside their heads,

shit-stirring, throwing grenades, starting fires.

Bring it on. (LAUGHS)

Is that Lord? The Lord.

Oh! Where is he?

Oh, there he is.

Hi, Lord!

I honestly thought he'd have a bigger boat,

I gotta be honest.

I'm nervous. I'm scared of him.

Should we clap?

Whoo-hoo!

I'm not sure you'll be clapping in a few weeks time.

Now, I'm Lord Sugar.

Alan, to my friends and family.

But you can call me Lord Sugar...

because I don't really know who you are.

I don't give a damn about who you are.