Deal of the Century

Peacemaker, the world's most advanced pilotless aircraft.

Basically, that represents the overall scheme of things.

Now, in print, you might wanna go with something like this...

...for the developed nations, namely NATO and the European markets.

Headline here, tag and logo over there.

Now, for the third world or the emerging nations...

...you could tailor-make the campaign to look something like this.

Or again, using the headline "If not for you, for them"...

...but follow with the tag "Your partner in freedom.”

Which would give us the greatest flexible leverage for mixed markets.

Frank, what we're looking for is an emotional impact...

...so the average guy will look at these images...

...and say, "Yeah, that's something I'd like to protect, like to preserve.

That's my life, and no one's gonna mess with it."

I might add that research showed that 85 percent of those surveyed...

...would protect these images...

...while 45 percent would actually go to war over them.

-We discarded anything that scored lower. -Right.

Furthermore, the ad scored an overall 59 points...

...which is three points higher than Hertz's O.J. Simpson spots...

...or Purina's "chow-chow-chows."

Two very hot items.

I'm very impressed, Frank.

It's soft.

It's rough.

-We could play with it. -Yeah.

Well, Frank, I'm sure you can see...

...that we're trying for an institutional approach here...

...to underplay the idea that we're selling weapons of death...

...even though that is the business we're in.

Let's understand something before we go any further.

We sell to dictators, military juntas, generals, presidents, premiers...

...who don't rent automobiles, eat cat food or get headaches.

Now, what they do is buy weapons.

Ostensibly those weapons that shoot the fastest and the farthest...

...and kill more for less.

We're in a battle to sell this plane, gentlemen.

And the enemy is not Moscow.

The enemy is Rockwell, Northrop, Lockheed...

...McDonnell Douglas, Grumman...

...and the rest of our worthy competitors, foreign and domestic.

And what you're proposing is nothing more than a public service message.

I'm Col. Jack Seamens, and I'm here to tell you...

...about the good folks from Fairchild who make the A-10 Tankbuster.

Its devastating firepower, outstanding search-and-strike capability...

...and unmatched penetration...

...make it more effective than any high-speed fighter plane.

The A-10 is a multi-mission defender...

...that can be launched from a tiny airstrip or even a highway.

When you're flying close support...

...you need all the maneuverability and survivability you can get.

So why do I fly the A-10? On account of it kills.

And that's the name of that tune.

Well, that's more like it.

Take that institutional stuff and put it where the sun never shines.

Do you feel comfortable? That's fine? No problem?

-I need some approval. -Just do it, Pete.

-They're lovely. Wonderful. Sherm? -Yeah, Frank?

What's the story on San Miguel?

We cabled DeVoto Friday, told him to come back for a while.

-So? -He wants to stick it out further.

-No more time. -He's put three years into it, Frank.

The guy can't take the pressure. He hasn't closed.

Get somebody there who can. Where's Martin?

-Kuwait. -Lindsay?

With Rockwell. You fired him months ago.

Oh, Christ, I forgot.

Where have all the good salesmen gone?

-Don't answer that. Management. -Management.

Do it. Okay, let's go.

It's only my second day in San Miguel, and I'll tell you...

...I'm ready to hitchhike to Jonestown for a few laughs and a cool drink.

This place is hotter than Dolly Parton's mini-pad.

My job takes me all over the world.

Lebanon, Nicaragua, Newark, you name it, I'm in there.

Always where the action is.

Oh my, oh my.

What's a place like this doing around a girl like that?

Either I'm spotting or my cigar's starting to sweat.

Oh, yeah, I saw her in the lobby before.

Bellhop said she checked in with a guy half her size and twice her age.

Must be taller on his back.

Maybe he married her for the view.

No, she can't be married.

Hold your stomach in, Ed.

Merry Christmas.

Merry Christmas.

Jesus, that's about the deadliest "Merry Christmas" I ever got.

-Sorry. -Don't be sorry, be happy.

It's Christmas Eve.

What are you doing down here?

I won a contest.

I'm impressed.

What about you?

Ten minutes ago, I was in Vermont at a wishing well.

I dropped a quarter in, here I am.

You forgot your snowshoes.

You know, it's a beautiful world. It really is.

Is it?

Señor Muntz, your clients are waiting.

Clients.

If you're still awake when I get back, let's go somewhere.

I have other plans.

Thank you, Juan.

So, gentlemen, how goes the war?

Eddie Muntz. Nice to see you. Nice to see you.

Okay, let's get started.

Now, what we have here is an HK91, 7.62 NATO rifle...

...made by H & K Industries of West Germany.

Used only once, in the '68 Yemen rebellion.

Given the way things went, I doubt they got off more than a few rounds.

It looks new. It is new.

I would not recommend this maneuver in the field of combat for obvious reasons.

You got your 20-round mags...

...900 rounds per minute firepower when fully automatic.

This is a quality weapon all around.

Optical sights here, telescopic, of course.

Built-in wire cutters. You got a wire, you wanna cut it, it's built right in here.

Here's something I enjoy. Say you've had a rough day of guerilla warfare.

The revolution's bogged down, you're hot, you're tired...

...you smell like you smell now, you need a little refreshment.

This bottle opener on the side here will open bottles of all nationalities.

Merry Christmas.

My friends, I believe that this is the weapon that'll allow you...

...to achieve your political objectives.

Here's an item I think you might go for in a big way.

Dragon-teeth mines.

Made in the U.S. and used successfully in Vietnam, I might add.

These won't kill you, but they're guaranteed to take a foot off.

Take a couple of samples.

Take them home, see if you like them, let me know how many you need.

-It goes "boom." -Boom?

Big boom, yeah. Keep them wet with Freon. They're armed and shouldn't be moved.

Boom, that's right.

Now, this here is a shoulder-length tank buster...

...with infrared capability for unexcelled night vision.

Juan, come here.

Now, simply hold it like this. It's very light, no problem.

You sight through here. See anything out there?

You should be able to read the serial numbers without much of a problem.

No, not the moon, not the moon.

Down there.

As you can see, gentlemen, this is very simple to operate.

You simply lock the target in the sight, and the rest is, well...

...easy.

Order forms are in the catalog. I hope we can do business together.

When the going gets tough...

...I learned never to underestimate the power of a demonstration.

-Please do not harm me. -Give me money or I kill you.

Don't harm me.

Give me your wallet.

What's in the box?

-Nothing of value. -Open it.

- I think I made a mistake. -Yes, you have.

I'm sorry for the unnecessary inconvenience.

Sir, give me your gun.

You want my gun?

But your gun is bigger.

Give me your gun.

It is a pleasure for me to give you my gun.

Merry Christmas.

Sir.

Give me your money.

You take my gun, now you want my money too?

Give me your money.

- I only have a few coins. -I'll take them.

Gesundheit.

This is nothing more than a nickel-plated .38 made in Italy.

It's worth maybe 50 bucks wholesale.

You know, the amateurs have taken over the streets everywhere.

It's really a sorry world when this kind of thing happens on Christmas Eve.

I'll just take this grenade.

-The suitcase. Get the money! -Are you crazy?

Get the money. Get it now!

Hey!

Son of a bitch.

Let go.

Let go, you son of a bitch.

Jesus, I'm hit. I'm hit!

The money.

God damn it, get the money. Christ, the money!

Something tells me I'm out of cash flow for the next fiscal year.

Hey.

-What time is it? -What?

What time is it?

-It's 10:15. -10:15?

Well, what day is it?

It's Monday. The day after Sunday?

It'll be followed by Tuesday if all goes well.

It's Monday and it's 10:15.

I just busted my hand.

-You just get the bill? -Come here. I wanna show you something.

Hey, now what do you think of this?

It's okay, isn't it?

I sent a kid out with a C-note, he comes back with this...

...I'm trying to blow my brains out, I don't even know how to work it.

Do you know anything about guns?

I'm afraid I don't.

See, I think you just put the bullet in like that.

And then you just turn that thing. Just like that.