Creative Control

- Good morning, David! - Hi, Jamie.

- It's Becky. - Becky. I'm so sorry.

That's okay.

What's up? You get any sleep last night?

- I feel like shit. - Me, too, man. I think I'm still drunk.

I think I might shit my pants, too.

Make sure you do that during the presentation.

- Can I have a moment? - Sorry, princess.

- You're late. Let's go. - I know.

- I redid the layout. - Why? The layout was perfect.

You're really throwing that word around a lot lately.

Hollis, why aren't you this funny when you're writing copy?

I'm pretty sure you're only allowed to tell me how to do my job if you show up on time.

That's like a privilege, not a right.

- It's ten after. - I'm really sorry.

You don't need your phone.

How do I...

Eyes, connect to overhead.

- Oh, you're a fucking genius. - No, I'm just younger than you.

Is my hand shaking?

- I can't find anything. - It's in your hand.

You just pinch the one that you want.

Oh, cool.

I'm like an old wino.

I don't know why I do this to myself.

- Because you're running in fear. - Reny. Quiet.

I'm gonna puke on you, David.

Button your top button.

Showtime.

Don't fuck this up.

Inhale. And exhale.

And right leg into the sky. Stretch it up.

And now, bending at the knee, stacking the hips.

Stretching it out again up to the sky.

Now bring it through and between your hands.

Now interlace your hands behind your back and come up to a high lunge.

We're expanding our awareness, yes?

Now bringing your back foot to the ground, arms overhead.

Warrior One.

Make sure that your hips are facing the front of the room.

If you have to widen your stance a little bit, that's fine,

but make sure your back foot is in total contact.

Billy, your foot isn't in contact. There you go.

At any given moment, there are a million things vying for our attention.

That's better. Do you feel that?

So, where do we let our attention fall?

Warrior Two.

Good, good. A little more sex, please.

All right, scream, girls.

Bigger than feels natural. Big, big, big, big! More sex.

Yeah, we got it, we got it. We got it.

How old are these girls, Wim? They have pimples.

- Are we going back to charcoal number two? - I don't know. What do you think?

Well, I don't really notice a difference.

I know. Me, too.

Well, we were saying, "Why not get both," right?

So we have the option?

No, but what he's saying is that there's no difference between the two.

Like, on camera. Right, Wim?

- Hey. Taking a break? - Yeah.

- Yeah? What's your name again? - Casey.

Casey. Okay, so, Casey, your shit's not really working, is it?

- So, let's change it up. - What?

And you're fucked up on mimosas, or something? So, that's a problem.

Excuse me?

I'm saying don't show up to work for me fucked up. Ever.

Shit barely works as it is. Barely works.

Let's try it again.

Yeti, loving you. Loving what you're doing.

Damsel, damn. Casey!

Look at you, Case, you big slugger, stepping to that plate! Yeah!

Okay, that's great.

You're giving Bobb-o a boner over here.

- Total boner, ladies. - Hold that, hold that.

Got it.

When I started this company, I had a vision that we could enhance real life

with a magical layer in front of it.

In order to pull off that technology, it has to be fully immersive.

And to be immersive, it has to be seamless.

The problem with the existing technologies

and what we've worked so hard to innovate past

is that it doesn't actually seem real.

In my opinion, Augmenta is the first,

actually convincing, augmented reality system.

Your competition, at this point, is basically a household name.

More than household, it's ubiquitous.

Yeah. And that name signifies something that's new, that works,

that people better know about.

And Augmenta means...

What the fuck is Augmenta?

Well, we have the only open-source AR operating system that's not insignificant.

Totally true, and I really like it. But I don't know how we market that.

Let's talk about what your competitor does.

They sell distraction.

It's lightsabers, it's AR drinking games...

It's picking up chicks with a face scanner.

Or, like, sentimental crap. Transatlantic father-son guitar lessons.

And they're playing Hey Jude, which is, I mean, come on...

Yeah, it's nerdy. And maybe they know that and maybe they don't.

But either way, they don't care and they're not concerned

because they know that they have built-in market recognition

and they know that they're reliable on the OS end.

- They're not. - But the sad reality is,

you've got a boner for the newest face-computer.

What are you gonna do? You're gonna buy it from the establishment.

Okay, so that's the problem. How do we address it?

Let's change the whole conversation.

Instead of talking about what the technology can do for you,

let's talk about what you can do with the technology.

We feel really strongly about this.

Augmenta is not Main Street.

It's Bedford Avenue.

David. What does that mean in reality?

In reality it means they're all out there masturbating.

We're here actually fucking.

Yeah.

Augmenta is not a toy.

It's an extremely powerful, creative tool.

So, this is our approach.

We give a pair to a genius-level creative.

We let them play around with it, we see what comes back.

We might have a new art form on our hands.

Not that we care about art.

We give a shit about selling your magic glasses, though.

Okay, so if not some nerd, then who?

Somebody worth learning about.

So, there's an opportunity here to engage people's imaginations.

Put them in the role of creator, rather than just consumer.

The great thing about going with Reggie is there's so many different sides to him.

It's music, technology, a philosophy, comedy, totally on trend.

Philosophy is on trend?

I mean, Reggie's a wizard.

He's gonna come up with ideas for the interface

you guys never even thought of.

What do you think?

It's super interesting.

Go get the champagne.

- Here you go, your very own pair. - Wow, thanks.

- They want us to get real intimate with them. - Okay.

What's the matter with you? You were amazing in there.

You should be doing a victory lap around the office, high on cocaine.

Those guys are just a little intense.

- Yeah, well, big leagues, big money. - Right.

- Okay? - Yes.

All right, I need you to get me treatments

on all the fucking bells and whistles on this thing, okay?

- No problem. - All the top apps. And I need it tonight.

Okay.

- You got that? Beautiful. - Yeah.

Shit, what about Phalinex?

Fuck Phalinex, all right? Do this first.

I hate Phalinex. I hate it.

It'll be the last pharma stuff you'll ever have to do, okay? I promise.

You said that last time.

Look, I know you're dying to hack these glasses, okay?

So, just get me the copy, make sure I see it before it goes out,

and make sure you fry it.

I've got a great idea. Why don't you write the copy,

since you write for a for a 7th grade level naturally?

Okay. I gotta go or I'm gonna get divorced, all right?

You were incredible in there, okay? Superlative.

Exemplary. Give me a pound, let's blow up this rock.

Scott, you're the worst.

You're my favorite customer.

- I hate you. - I love you.

Welcome, David.

Hey.

What are you doing here?

- Can you watch this stuff for a second? - Sure.

- Thanks. - Okay.

- You have another one of those? - Yeah.

Thank you.

- Thanks. Walk with me. - Okay.

Hey, maybe don't tell Juliette I was smoking.

- Not that it would come up, I just... - No problem.

What's with the bags?

You're delivering drugs now, or what's going on?

No, returns.

For this job I'm on, and they keep bitching about cab fare,

so now I'm schlepping it all over the place.

That sucks.

Yeah, I hate this job, but...

Scan complete.

- Things are really slow right now. - Yeah.

When did you get glasses?

No, I'm just mildly near-sighted.

Weren't you doing a thing with African prints?

Yeah, but we're barely breaking even and I want to get my own studio.

I'm just... I'm like really terrible with money.

Yeah.

Would you ever want to do something at Homunculus?

I mean, the people are the absolute worst, but the money's actually really good.

- Seriously? - Yeah. I can throw your hat in the ring.

Shit. You know what, that would be amazing. Thank you.

Cool. Yeah, no problem.

So, why don't you move in with Wim if money's an issue?

- Why do you say that? - No, I just mean you would save on rent.

I don't know. I guess I just never thought of myself as the kind of girlfriend

who was always like hanging around.

Right.