Steve Jobs

And with that movie 2001, you're projecting us into the 21st century. 「2001 年宇宙の旅」で 未来を描きましたね

- I brought along my son Jonathan... - Hi. これは息子のジョナサンです

Who in the year 2001 will be the same age as I am now. 2001年には 今の私と同じ年になります

Maybe he will be better adjusted to this kind of world that you're trying to portray. 近未来にコミットさせておいたら いいかと思って

The big difference, when he grows up... In fact, if we wanted to wait untill the year 2001... 一番大きな違いは コンピュータが－

He will have in his own house 各家庭にあることです

not a computer as big as this, but at least a console こんな大きいのでなく－ アーサー ･ Ｃ ･ クラーク

through which he can talk to his friendly local computer この操作卓くらいの大きさで、

and get all the information he needs for his everyday life, 現代社会を生きるために 必要な情報を

like his bank statements, his theater reservations, 例えば銀行の残高や映画館の予約などを・・・

all the information you need in the course of living in a complex modern society. 互いにつながって、情報を交換したり

This will be in a compact form in his own house. 情報を得ることができるんです

He'll have a television screen, like these here, and a keyboard. コンピュータは コンパクトなうえ－

And he'll talk to the computer and get information from it. テレビ画面とキーボードがあり 情報をやり取りし

And he'll take it as much for granted as we take the telephone. 電話のような普通の機器に

I wonder, though, what sort of a life would it be like in social terms? でも どんな社会に なることでしょう ？

I mean, if our whole life is built around the computer, do we become a computer-dependent society? コンピュータ無しでは何も動かない社会になるのでは ？

In some ways, but they will also enrich our society 確かに でも社会が豊かに

because it will make it possible for us to live, really, anywhere we like. 我々は好きな所に 住めるんです

Any businessman and executive could live almost anywhere on Earth コンﾋﾟュ ータを使えば 地球上どこにいても－

and still do his business through a device like this. 仕事ができます

And this is a wonderful thing. It means we won't have to be stuck in cities. 都市に しがみつく必要はなく

We'll be able to live out in the country or wherever we please. 地方など 好きな所に住めます

1984年

Screen says it's an unimplemented trap. 画面には 組み込まれてないと出る－

クパチーノ But the error code is wrong. It's a system error. エラーコードでは システムエラーだ

So what's the upshot? It's not gonna say hello. つまり ？ ハローと言えない

It absolutely is gonna say hello. 絶対に話せないと

マッキントッシュ発表会 ”ハロー”と言うはずだろ

It's nobody's fault. It's a system error. You built the voice demo. システムエラーだから・・・

The voice demo is flaky. デモで 一時しのぎ

Keep your voices down. 声を下げて

I've been telling you that for... This thing is overbuilt. 詰め込みすぎか

It worked last night. It worked the night before that. It worked three hours ago. 昨日も一昨日も ３時間前も ハローと言った

It's not working now, so just skip over the voice demo. Fuck you. 今は言えない チクショウ

Everything else is working. Shh. Skip over the voice demo. 他は問題ない ハローは省こう

We need it to say hello. ”ハロー”は要る

You're not hearing me. It's not going to say hello. だから言わない

Just fix it. 直せ

Fix it? Yeah. 直す ？

In 40 minutes? Fix it. I can't. ４0分で？ 無理だ

Who's the person who can? 直せるのは ？

I'm the person who can, and I can't. 僕だが 無理だ

How bad are you saying? 状況は ？

It's pretty bad. 厳しい

I don't know what that means. というと ？

It means the demo is more than likely gonna crash. ほぼクラッシュする

You have to keep your voices down. Joel Pforzheimer is sitting out in the house. 小声で ジョエルが来てる

I don't care if... Who's Joel Pforzheimer? 気にするな... 何者 ？

GQ. He's been shadowing you for a week. Did you notice? ＧＱ誌の記者よ 今週 密着してる

Just look like everything's fine. He's sitting out in the house. 順調だと見せて 彼まだ会場にいるの

What are you guys saying? 原因は ？

Some kind of race condition, but we haven't been able to track it down yet. 何かが競合状態だが 不明だ

Is the synthesizer sampling fast enough? 音声合成は ？

No, so the rates are off and it keeps crashing. レートが異常で毎回クラッシュ

It's 20 seconds out of a two-hour launch. Why not just cut it? わずか20秒よ カットして

We can't cut it. Yeah, you just cut it. カットすべきだ

Two days ago, we ran a Super Bowl ad that could've won the Oscar for Best Short Film. スーパーボウルで流したＣＭは大絶賛

There are more people who can tell you about the ad than can tell you who won the game. 試合結果以上に話題になった

I understand, but the ad said the Mac was gonna save the world. It didn't say it was gonna say hello. あのＣＭでＭａｃが しゃべるとは言ってない

We open the house in five. ５分で開場

Don't open the house. We're taking a quick break. まだ開場するな ひと息いれてるんだ

Part of the problem is... What? We can recompile, but if it's a hardware problem, we can't get into the back. それに もし問題がハードでも ケースを開けられない

Why not? なぜ ？

Do you wanna tell her or should I? 君から言う ？

Don't start with me, man. 言わない

Why can't he get into the machine? どうして ？

You need special tools. 専用ツールだ

What kind of special tools? Just take a screwdriver. ドライバーじゃダメ ？

He didn't want users to be able to open it. You need special tools. 彼はユーザーが 開けられないようにした

Is this for real? 本当 ？

There are a hundred engineers walking around here. None of them have the tools? 会場の誰かが持ってるだろ

In fairness, not many of them were issued the tools. 限られた者だけだよ

What about you? 君は ？

I left them at the office. It was 3:00 AM when I... 会社だ 会場へ直行で...

Oh, Jesus Christ. Cut "Hello.- No. もういい ”ハロー”はカット

What's the first rule of a launch? 本番で故障する

It's not gonna crash. させない

It just did. もうした

Andy! アンディ ！

Which one? 呼んだ ？

The other Andy. You're right there. Why would I be calling out? もう一人の方

He needs to talk to you. Yeah. 話があるって

The exit signs need to be off or we're not gonna get a full blackout. 誘導灯を消す件は ？

We've spoken to the building manager and the fire marshal. And? 防火責任者と話した

There's no way they're gonna let us turn the exit signs off. 消すのは無理だって

I'll pay whatever the fine is. 罰金なら払う

The fine is they're gonna come in and tell everyone to leave. 消せば入場者を帰すって

You explained to the fire marshal that we're in here changing the world? 世界を変えるためだ

I did, but unless we can also change the properties of fire, he doesn't care. 火の性質を変えない限り無理

Steve... If a fire causes a stampede to the unmarked exits, it'll have been well worth it for those who survive. それで惨事が起きても 出席者は満足できる

For those who don't, less so, but still pretty good. 生き延びれなくても それなりに満足する

Look, I... I need it to go black. Real black. Get rid of the exit signs and don't let me know how you did it. 会場を完全に暗くしろ 方法は何でもいい

Fix the voice demo. 音声デモを直せ

You need special tools to open the Mac? 専用ツールって何よ ？

You knew it was a closed system. クローズド・システム 中を開けれない 改造させない

I didn't know literally. Jesus. ケースも開けれないとは

And if you keep alienating people for no reason, 人を寄せ付けさせないなんて －

there's gonna be no one left for it to say hello to. 誰もハローと言わなくなる

lt's not for no reason. We blow this and IBM will own the next 50 years like a Batman villain. 今日 失敗したら 50年は ＩＢＭの天下だ

Remember the phone company? That's what Bell was called, "the phone company." ベル社が 電話を独占したように

IBM will be the computer company. ＩＢＭもコンピュータを独占する

Ten years later they'll be the information company, and that's very bad for the human race. 10年後には情報も独占する 人類にとって最悪だ

So we don't have time to be polite or realistic, だから 気を遣っていられない

because if we are, this company's next product launch will be held in front of 26 people and a stringer from the Alameda County Shopper's Guide. 次の発表会は 人も取材も 来ないなんてことになるぞ

We haven't advertised the voice software. We could pull it out of the demo and no one would be disappointed. 音声ソフトは宣伝してない 省いても失望されないわ

Do you want to try being reasonable, just, you know, たまには 論理的になろうと－

see what it feels like? そんな感じを味わったら ？

Okay. Pull the voice demo. よし 音声デモは省く

Thank you. どうも

And then cancel the launch. かつ 発表会は中止だ

I see. You just tricked me a little. あら そう

You can tell me how unimportant it is, but if the computer doesn't say hello, Ｍａｃがハローと言わなきゃ－

then neither will John Sculley, who I promise you agrees with me. ジョン･スカリーも スピーチしないぞ

Sculley's not gonna cancel the launch 'cause he's not insane. 彼は正常な人だから 中止などしない

He's also not a hack, and when it comes to the Macintosh, he's gonna do what I ask him to do. 彼は理念の人 僕と同意見のはず

What's in this box? Nothing you need to worry about. これは何だ ？

Don't even open it. 何でもないわ 開けないで

What the fuck? Why is there a carton of... Who did this? タイム誌か どうして... 誰の仕業だ ？

Somebody thought... Who? 誰かが...

Doesn't matter. Thought it would be a good idea 誰でもいい 考えたのよ

to have copies of that Time cover available at everyone's seat. それを座席に置いたらって

It was nipped in the bud and all the copies are being taken out of the building. So problem solved. 実行前に回収したから 問題は解決済み

This isn't a Macintosh. Ｍａｃじゃない

I understand. 知ってる

Somebody thought it wouldbe a good idea to, like, enthusiastically hand over copies of Time 名案なわけだ Ｍａｃが表紙でないタイムを－

with a not-a-Macintosh on the cover at the launch of the Macintosh? Ｍａｃの発表会に 配ることがな

What are they handing out at Hewlett-Packard? A bushel of apples with my face on them? ＨＰ社が リンゴを配るのか ？

I'm sure the thinking was that since the computer is Man of the Year that that's good for our business, ”今年の人”にコンピュータが 選ばれた号だからよ

but like I said, I'm having them removed from the building. でも既に回収したし...

What I'd like you to do with them is to take them, all 2,600 copies, and stack them on Kottke's desk なら雑誌を全部 コトキの野郎にくれてやれ

and tell him Steve says, "Happy New Year to you." 新年の挨挨だと言ってやれ

Okay. I gave Time magazine full access. The whole campus: タイムにはすべて見せた 本部や－

Bandley, Apple II, Lisa. I gave him Sculley, Markkula. 全製品 スカリーやマークラ

I gave him Woz. I gave him everybody. ウォズも 全員も紹介した

What should I call the person who thought it'd be a good idea to hand these out? 誰がこれを配ろうとした ？

I'm not telling you who it was. 言う気はないわ

It was done without malice. It's been taken care of. You have a half hour and we have things to talk about. 悪意はなかったし 済んだこと それより話がある

Like what? 何だ ？

Like a million in the first 90 days. ”最初の９０日で100万台”

Joanna... 20,000 a month after that. ”以降は月２万台販売”

Look. Those are the forecasts. I'm begging... This is my field. I'm begging you to manage expectations out there. マーケティングは私の担当よ 期待は控えめにして

I'm fanning expectations. わざと...

We're not gonna sell a million in the first 90 days. ９０日で100万台も 売れやしない

Everyone, everyone, everyone, 誰もが 誰もが 誰もが

everyone is waiting for the Mac. 誰もがＭａｃの登場を待ち望んでいる

Maybe. But what happens when they find out that for 2,495, there's nothing you can do with it? でも２４９５ドルと知っても買う ？ 何とかならないわけ ？

We were competitive at $1,500, 1500ドルなら戦えた

but once you replaced the Motorola 6809 with the 68000... でもプロセッサをＭＣ６８０９(8ﾋﾞｯﾄ)から ＭＣ６８０００(16ﾋﾞｯﾄ)に換えて...

Which is what supports menus, windows, point and click, high-res graphics... ポインタや高精度グラフィックに必要だ

Yeah, 'cause everyone needs rectangles with rounded corners. 角の丸い長方形が そんな大事 ？

Coach lands on the runway at the exact same time as first class. エコノミーもファーストも 同時刻に着く

I don't have the first fucking idea what that means, 意味不明だけど そのこだわりが－

but this is how it got to $2,500, which is the price point on the PC, 値段を2500ドルにした 敵のＰＣは安く－

which can do a lot more! Who's gonna want a PC? しかも性能もいい

What idiot is gonna want... If I wanna tell you there's a spot on your shirt, I point to the spot. クズだ 服に染みを見つけたら 直接それに指さす

I don't say there's a spot 14 centimeters down from the collar and three centimeters to the right of the second button 襟下から14ｃｍ 第２ボタンから右３ｃｍと数字で言ったり －

while I try to remember what the command is for club soda. または染み抜きコマンドを入力したりしない

That's not how a person's mind works. 不自然だ（黒画面に命令を入れて使うのでなくマウス操作のパソコン）

If the goal was ease of use, maybe you should've given it some memory. 使い易いパソコンを目指すなら メモリを増やして

You can complain about memory or you can complain about price, but you can't do both at the same time. メモリと価格の両方に 注文を付けるのは やめろ

Memory is what costs money. メモリは高価だ

I'm glad you're telling me your feelings about the Mac now because we have a half hour left. それと３０分前に感想を どうも

We can redesign it. 今なら直せる

I'm just asking you to manage expectations. 期待は控えめに

Look at their faces when they see what it is. 観客の反応を想像しろ

They won't know what they're looking at or why they like it, but they'll know they want it. 理屈を越えて Ｍａｃを欲しくなる

Not instantly. すぐには無理

When people heard Rite of Spring, they tore the chairs out of the theater. They didn't buy the record. 「春の祭典」の初演は大失敗 レコードは売れなかった

Rite of Spring happens to be the most revolutionary and provocative symphony of the last century. 今世紀で最も革新的な交響曲だからな

Ballet. It was a ballet. バレエ音楽よ

But Igor Stravinsky didn't say he was gonna sell 20,000 units a month. でも作曲者ストラビンスキーは 月２万枚とは言わなかった