Emily in Paris

We are thrilled for the launch of Muratori Paradiso,

the first of what we hope will be many Muratori collaborations

that will expand but not overextend the brand.

We've curated a small group of tastemakers,

including fashion journalists,

stylists, and content creators,

to experience Muratori where it was born,

the beautiful Solitano.

How is inviting TikTokers to our town

and paying to feed and entertain them going to sell perfume?

The most powerful branding tool we have is word of mouth.

People scroll past ads,

but when they see someone whose tastes they admire raving about something,

they pay attention.

I guess we'll see.

Marcello, stop teasing her. She's done an amazing job.

She knows what she's doing.

And what about the film?

When can we see it?

Well, Giancarlo is still editing.

That diva still hasn't finished?

He had so much time.

He's not a diva.

He insists that no one can see it until he's happy with it.

Ah-la-la-la, that's the problem with directors.

They are blessed with brilliance,

but crippled with insecurity.

Such a miserable existence.

Is he always so precious?

I mean, how hard can it be?

So, how bad is it?

Why would you say it like that?

You won't show me anything.

No. No, you can't see it.

I know it's not working, but if anyone sees it and confirms it,

I'll fling myself into the Tiber.

Okay, the point of a commercial is millions of people will see it.

I know that!

I'm sorry, but...

But I'm under a lot of stress.

And you banned smoking at the office,

so if you want to blame someone, just blame yourself.

Any word from Giancarlo?

No, he's not answering my calls.

Well, then you should probably spend as much time as you can editing.

- I'll cover your meetings. - That won't be necessary.

It's just a few video conferences with Paris clients.

Well, then it won't be a problem for me to handle.

This is more important.

Fine.

Ah, vaping is also banned.

Well, thank you for spicing up my lunch break.

That was definitely the last time.

Ah, well, you said that yesterday, and you still made the trip again today.

Oh, please.

You're one floor below me.

Plus, your bathroom's bigger.

Hey.

What are you doing for dinner tonight?

Why?

I thought it'd be nice to get dressed up and go and see some of the city.

Beyond my headboard.

That sounds like a date.

Oh, I guess.

What's wrong with that?

That's not what this is.

This is vacation sex.

Limited to this hotel room.

Because after the Muratori event, I'm going to Paris,

and this will be a distant,

very nice memory that we will never talk about again.

Like... getting tourist braids.

What? What the hell is a tourist braid?

Like, you know it's not a great idea,

but it's fun, and you're out of town, and you get caught up in the moment,

but you have to wash them out before you get to the airport,

or you'll never forgive yourself.

All right.

Then why don't you come in here and let me help you wash them out?

When in Rome...

Sorry to cut lunch short.

I just need a little time to prep for these Paris meetings.

No need to apologize.

That's actually why I wanted to bring you here.

What is this?

Just look.

- Oh, what a beautiful view! - Yeah.

St. Peter's Basilica, right?

In the Vatican.

And the garden just inside is the Santa Maria del Priorato.

- It belongs to Malta. - Ah!

And we are standing on Italian soil.

So three countries at once.

Just like you.

An American conquering France and Italy.

Conquering? Are you admitting?

You did the impossible.

You convinced my mother to throw a marketing event in Solitano.

What, are you trying to jinx me?

I'm congratulating you.

You won.

Mm. I think it's a win for both of us.

Bonjour, Genevieve.

- Where's Boucheron? Are they coming? - Uh...

They just called and refused to come in for another Zoom meeting.

Classic Boucheron.

So demanding and yet so fragile.

Guys, remember how angry they were to give away one tiny necklace?

We only had to give away the necklace because of your absurd scavenger hunt.

Well, there they are. AG Roma, you're on with Boucheron.

Merci, Genevieve. You may go.

Thank you for finally sitting down with us.

Sort of.

You've been impossible to reach.

Yes, and we do apologize for that.

We're opening an office in Rome and--

Yes, we know. And so do your other clients in Paris.

What do you mean?

The luxury world is small. People talk.

And right now, they are not saying nice things about Agence Grateau.

Speaking of,

where is Sylvie?

She's unfortunately detained.

- Yeah. - But we are here for you.

But you're not here, are you?

Uh, I assure you, you are a priority.

That is very easy to say.

But until you can grace us with your physical presence,

I'm afraid we can't believe that.

And I'm sorry if that makes us sound demanding and fragile.

- Well, I meant that as a compliment. - Yeah.

Let's pick this up once you can set a meeting in person.

The sooner the better. Ciao.

Uh...

No. Can I see it from the top?

Of course.

Slow motion. We didn't do it.

No, maybe not, maybe not.

Put this here, and put this one before the other one.

Okay.

No! Please! Don't you understand? Don't you realize what you're doing?!

You're more difficult than Lina Wertmüller.

But at least she was a genius.

Ready?

It's time.

- Ah... - Ooh.

Ooh! Wow, you look like a newborn.

Oh! Meaning young? Or like I'm covered in placenta?

Yes.

Yuck.

Okay, should we call it a night?

Yeah, probably.

Thank you for the slumber party. I've missed you.

I missed you too.

I figured you needed a distraction before the big event tomorrow.

No, it's all set. I'm excited.

Yeah, I mean, if this campaign is successful,

Sylvie might finally let me run the Rome office alone for good.

You're really going to abandon me in Paris forever?

I just--

- Paris always seems so judgmental. - Mm.

I always felt like an impostor. But... Rome... feels different.

I mean, we have this huge event tomorrow,

and I'm like... so chill.

- Ah! - Yeah.

And Sylvie's been spiraling all day,

and that usually would have made me spiral,

but, you know, it's all out of my control.

And so I'm just...

- Chill... - Oh!

Rome looks so good on you.

And I know tomorrow is going to be amazing.

- I can't wait to see it. - Mm!

And there's gonna be quite a few cute Italians for you to flirt with.

Oh, well, I'm going home, so I'm not really looking.

Come on, get back out there.

What's wrong with a little fling before you skip town?

Nothing, I guess.

Okay, well, when in Rome, right?

Okay.

Is this the acclaimed director Sylvie Grateau?

Oh, that's very funny.

Uh, thank you for taking my call.

Deference.

That's new.

How's the film coming along?

It's... It's going really well.

You shot some beautiful footage.

You really should come and take a look at it.

I'll save you the trouble of lying.

Your editor has been texting me for the past hour

that it's one of the worst things she's ever seen.

And she's seen some shit.

Okay, I'll admit, um...

it's been more difficult than I expected.

And now that you realize how much you need me,

you want me to rescue you?

No, I was just calling to let you know that your services are no longer required.

At midnight, when you realize how fucked you are, don't call me.

Okay, I won't call you again for anything.