Branding in Seongsu (브랜딩 인 성수동)

Goodness.

What was that?

Oh, my.

My gosh. This looks awesome.

What do you think?

What do I think? About what?

This is a marketing package put together...

by Seongsu Agency.

From the commercial casting process...

Ta-Da!

To the outdoor billboard.

This year, we're focusing on our new beauty line...

targeting Millennial and Gen Z.

Don't you think an outdoor billboard is a little too old-fashioned?

Oh, that's...

Also,

about Ms. Kang Na Eon.

Wasn't she supposed to be here today?

I don't think Ms. Kang can make it today.

I'm pretty sure she can't.

Oh, I'm sorry.

I meant to tell you that the meeting time had changed,

but I totally forgot.

Why is the traffic so bad?

Gosh, this is nuts. I only have 15 minutes left.

Mr. Nam, that jerk.

How could he take the liberty of moving the meeting...

and not even tell us?

How's it possible that you didn't know the meeting had been moved?

Well, I double-checked everything.

Besides, he's the one who wronged us. I didn't...

Wasn't it obvious that he'd try to mess with us?

The fact that you foolishly let him do it is worse than what he did.

Come on, Na Eon.

Sir. - Yes?

Please get there in 5 minutes. We'll pay you 200 dollars more.

Come on. Don't you see all this traffic?

I can't magically clear the road.

How about 300 dollars? - Sorry?

Then how about 400?

If we can't find a way, we should create one.

Watch out! There's a car coming!

Someone's crossing the street!

Oh, no!

My gosh. This is nuts.

Pay him 500 dollars. He got us here in 4 minutes.

Oh, okay.

Here. You can charge us 500 dollars.

He's always so predictable.

All his predictable, stupid antics.

Hey, it's me.

Café Seine in Seongsu-dong.

In three minutes. - Please be on standby.

Hey, I'm on standby right now.

We'll rehearse the scene. - Be on standby until you die.

It's for a bedroom scene. - Gosh. That was nuts, wasn't it?

Shall we?

Okay.

Everyone says...

You're late. Very late.

Yes, thanks to you.

"The traffic was bad."

"I was misinformed about the meeting time."

"There was an unfortunate accident on the way."

And so on.

Whatever your excuse is,

I said I'd spare you 50 minutes of my time, so...

There are three minutes left.

You have three minutes to convince me.

Tell me the reasons...

I must work with you, not with Mr. Nam.

The lead actor in that film.

He was arrested three times for a DUI.

He was caught gambling overseas...

and has been charged with assault in the past.

He was a criminal who had done unforgivable things,

but he's shooting films as if nothing ever happened.

With that film, he's been nominated...

for Best Actor in an international film festival.

And he's been in a number of TV commercials.

Oh, no. You only have a minute left.

It was only possible...

because I helped him improve his public image.

Through personal branding.

You see, what people need is a plaything.

I only chose crime movies on purpose when helping him pick his projects,

so people could chew him out all they wanted.

Then they actually started to like him.

And how do I trust that you're telling me the truth?

He should be here any minute now.

Over here! Na Eon, I'm here.

She called me here.

Kang Na Eon!

Whenever I summon him,

he comes running like a dog within three minutes.

Unbelievable.

She called me here.

I'm amused.

I'd like to amuse you even more,

but my time is up.

Then why don't I spare you an additional 50 minutes?

How about we go for a walk? Just the two of us.

Will that be all right?

Having a 1-on-1 with a specific marketer...

and letting the public see it.

My question is, can you really handle it and what it means?

Of course, I can handle it.

When it comes to media coverage...

The bigger, the better.

Wait, I like walking too.

Mr. Nam.

If you like to walk, I suggest you walk all the way back...

to the office.

Hey.

Kang Na Eon. Hey!

Hey.

Aren't you most interested in the re-branding project?

I suggest you join forces with Seongsu Agency.

Sounds good.

I'll follow your suggestion.

Thank you, sir.

And...

this looks like a great spot for the pop-up store.

What do you think, Ms. Kang Na Eon?

This is the most perfect spot...

for XU Beauty's new brand image.

When it comes to media coverage, the bigger the better.

What?

Hey, that's amazing!

Did you really land the deal?

As for the handmade shoe factory, book a meeting...

with a realtor first. - Got it.

Forget the union executives. - Okay, not the executives.

Approach the cobblers first as it'll be easier to persuade them.

The cobblers. - Have 1-on-1 meetings with them.

I'll post it on social media too. - Yes.

Tell the art team...

to revise everything to fit the shoe factory theme.

We'll proceed with tomorrow's meeting as planned.

One more thing.

We have a meeting with MK Global's marketing director this evening.

You'd better not forget.

Will the fireworks emoji be better?

How many years have you been with the company? You're still so slow.

This is my eighth year.

Hey! Show some love for your co-worker here.

You need to do your job better to win my love, Yoo Mi.

All right.

Hey, did you see that post?

Ms. Kang landed an exclusive contract with XU Beauty...

for their new line.

XU is Korea's number one brand. - Exactly.

How does she do it? She'll bring in the most revenue again.

I know. It's not easy to land a contract with XU Beauty.

How did she do it? - Can you take care of it?

Sure, no problem. - Ms. Kang did it again.

In my new book...

I hear Ms. Kang's book is a hit too.

Last week, she even had a shoot with a YouTube channel.

For real? - She's a celebrity now.

Everyone says she's guaranteed to get a promotion...

and become the youngest member of the executive team.

My gosh. She really has it all.

I wonder if someone like her has any worries.

I wonder too.

She sure does. A big worry.

What could that be? - What could that be?

Having a lot of enemies.

Na Eon!

What is it? I need a break too.

I didn't mean to interrupt your break.

Hee Jung.

You're already back from your vacation?

I would've planned a longer vacation had I known this would happen.