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The 7 deadly sins. For centuries they served as a
roadmap, showing us how to avoid the moral hazards of life. But
no matter how hard we try, none of us are without temptation.
Take gluttony, now this is the sin that I am most familiar
with. But I am just following a long proud tradition. The
Romans were notorious for their legendary feast and as time
progressed, kings and queens the world over with know no limit to
their pleasures. King Henry I defeated the French, conquered
Normandy, but it was a giant bowl of his favorite dish,
Lamprey eels, that did old Henry in. But that's nothing compared
to what toppled King Adolf Frederick of Sweden. The good
King demanded the meal of unparalleled scope: lobster,
caviar, sauerkraut, herring, champagne and 14 servings of the
delectable pastry Sembla. He died still clutching his spoon.
But gluttony isn't just for the rich and regal, today gluttony
has found its way to the masses.
Yes, we are all gluttonous creatures. At least in the eyes
of Dr. John Basso. The good doctor has a very different take
of the cure for our sin.
This is big Blair.
I'm going to do this zoom in on you.
He was our spokesperson.
Keep going.
But he forgot about his health.
Perfect.
And he died.
Done. Done. That's a take, wrap.
It's a sacrifice that has to be made. Somebody has got to
stand here and say, screw it, wake up world, your fat. No, I
am not going to call you plus size. I am not going to say you
are portly. No, your fat. Lose some weight or just hurry up and
die and be done with it.
I don't know that I'm qualified to really comment on the human
condition. I am just a guy with a spatula.
I own the heart attack Grill. It's a medically themed
restaurant. We are the bad boys of hamburgers.
Our menu is purposely designed to be offensive.
It's absolutely as unhealthy as
possible. This is a single bypass Burger. Half of a
pound, 5 slices of bacon, everything is sautéed lard and
then we slather chili over the top. Double bypass. Triple
bypass. Quadruple bypass, that's 9983 calories.
The butterfat shake.
This thick, rich, decadent piece of heaven. We also have
lard fried fries.
Fresh cut potatoes deep-fried your lard, then we smother in
cheese and chili.
We have Jell-O shots that come in a syringe.
Mmm, that's half vodka. We have the cigarettes as well.
A filter on a cigarette, that's like a condom during sex.
We're selling a legal but lethal commodity and we're
selling it, and selling it, and selling it.
A single with everything?
The last time I was here, I had a triple bypass and when I
left, I really had a triple bypass. 90% blockage.
And what are you beating right now?
A single bypass
We don't want to be popular, we want to be infamous. We want
to be hated. I wake up in the morning and say, how can I be
even more despicable? Will the evil Dr. John finally make
everyone on earth so fat that they can't walk anymore? Maybe.
He's trying.
I was the happiest guy in the world, I had a fascination with
fitness and I wanted to help people. I opened up the In &
Out workout facilities to try and make a change in people's
lives. And then I got a very horrible letter from a burger
chain that felt my in and out workout infringed upon the name
of their burger chain. They were suing me personally. They were
going after my house. I had 2 children, my wife was pregnant
with a 3rd child. The entire time they were suing me, I was
obsessing over their business model. They were simply
supplying people with what they wanted. And then the idea
bridged from there. Well, let's give people what they want,
but let's do it in a way that might actually help them.
My wife didn't understand, she's a foreigner.
Every time he brings up an idea, I don't like it generally.
I say, no, it's not going to work. But he does anyways.
Honey, that's the unique thing about being an American.
They are never going to lose that weight. They are never
going to lead a healthy and normal life. The food is so
cheap relative to what we earn, there is no limits. And you
know what, within a couple weeks, people started coming
in the doors.
We're so happy to be here... Awesome
And I realized, it's not the nurses and it's not
myself, it's not even the burgers, it's the patients, the
customers. They are the real show at the heart attack Grill.
I am reflecting society. I'm only doing to them what they
want me to do.
The aroma just sparks.
When you're biting into that, you have a true sexual
relationship with that cheeseburger.
It's hard to imagine somebody eating it.
That's sex.
You either start from the bottom, you two-hand it.
A lot of people take it apart and will eat one piece
at a time.
The meat sweats start to go in.
That setback, like okay, what was I thinking.
They sweat profusely.
Oh, my heart's going faster. It's weird.
If you don't finish your burger at the heart attack
Grill, you get several spankings from a sexy nurse.
Ahh, my favorite.
Have another one.
No really, have another one.
Good job.
But that's not the end.
we had a ratchet it up. We have a huge electronic
cattle scale in the middle of the restaurant. And if you
weigh over 350 pounds, you eat absolutely for free.
They get on that scale.
They give a big muscle shot.
Champion.
But then they go home and they go, wow, I'm going to die.
I am a fat freak. And that's why everyone was applauding for me.
All right, give a hand to the guy who just finished a quad.
Like any entrepreneur, I am looking for ways to get the
message out further. We have quite a bit of publicity with 2
different coronary issues in the restaurant where the ambulance
came and the paramedics took these people out.
Yeah, one in March and one in April. It was horrifying.
Okay, roll it.
One of the nurses ran back to the kitchen and she says,
Dr. John, someone is having a heart attack. And I said,
business is good. They had diagnosed the woman with a
complete cardiopulmonary collapse. It was her heart,
her lungs, Everything just seized.
We sacrifice people. Our spokes model was sacrificed.
I'm up another few inches. Who needs these old pants, I can
eat for free.
As we all know, Blair passed away promoting the
heart attack Grill.
Keep going.
It was a media renaissance.
The spokesperson of the heart attack Grill. He's dead and he
wasn't even 30.
So this man has not given you pause, at all.
Zero pause.
There was a person on the planet who wasn't
exposed to this.
Heart Attack Grill.
You are a drug pusher.
When Blair died, that was the getting off point with me. And
I realized, this has the potential of going everywhere.
This is a fanatic, religious cause. My daughter is 10, and
in four or 5 years, she's going to be at the door as a
receptionist, wearing the sneaky little nurse outfit.
My greatest hope is that she does run this company and
continues with the same message, in multiple locations and in
different languages.
There is a possibility that every human
being on the planet Earth might hear about the heart attack
Grill and about how bad we are.
Good and evil need one another,
that's why the world needs the Heart Attack Grill.
So, is that the answer, or are we passed the point of being
saved. Let's ask darling Nikki.
Certain foods are orgasmic for me.
When your stomach gets really, really, really tight and
you feel like I am at the point
and you continue to eat, it's this outer body experience and
actually makes me aroused. Could I say that?
In a normal day, I probably eat 3 big meals, but I have to have
my snacks in between. And that'll be like, my cheese nips,
would you like some. Nuts. Oh, I am a not freak. Cashews,
peanuts, honey roasted, frosted flakes, fruity pebbles, Coco
puffs, donuts. Chicken nachos. Oh my God. Have you all ever
had chicken nachos? Wonderful! I love steak, broccoli and cheese
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