Branding in Seongsu (브랜딩 인 성수동)

You.

Oh, my gosh! What is going on?

Goodness. I will keep this a secret.

- Hold on. - Jenny and Lex.

- What is it? - Wait.

- Oh, my. - Oh, my.

You two are amazing!

- Those two are really... - Goodness.

- Don't take pictures! - What are you doing?

- My goodness. - What do we do?

That's just amazing!

- Hold on. - Get up, will you?

- Give me the key. - Here.

- My gosh. - Hurry up and unlock it!

What are you doing?

What is it?

This is so embarrassing.

Gosh, that hurts!

What? Where have they all gone?

Hurry up and unlock it! This just isn't right.

- I got it. - My purity!

That's what I should be saying!

You can just make a call.

Why are you making me come all the way here?

Why are you in such a hurry?

Here.

Let's just have a drink and...

I'm not in a hurry.

I just don't want to waste my time.

If it isn't anything important, I'll get going.

Kang Na Eon!

I believe you're going through a lot of stress because of her.

With just a phone call,

Director Han might solve things for you.

What is it?

Do I look all amazing to you now?

Hey!

Darn it.

Don't get ahead of yourself.

Kang Na Eon?

I will take care of her myself.

Thanks for the drink.

Hey!

Gosh.

That rude witch. She thinks she's someone great.

The products here are better than I thought.

- Yes. - Right.

If you take a look, the products are perfectly made...

for a woman's body.

For both pleasure and comfort.

The products aren't the issue for their weak sales.

It seems to be an issue with the concept.

The location is set up like a maze, leading to bad accessibility.

I see. Understood.

But...

it is quite tough to live as a girl.

There are many things to hide,

along with many inconveniences.

Na Eon. Get me some sanitary pads.

You can get them yourself.

Oh, come on!

It's quite embarrassing to get them myself.

Oh, right.

At this point, it makes sense for me to get them.

I'll be back.

- Welcome. - Hello.

Oh, come on.

Why would they keep these important things down here?

All right.

Oh, Jenny. Don't worry about me.

Just go ahead and... I mean...

Hi, Ms. Kang.

Good thing you're here.

Have you tried these?

Which one is better?

Jenny! There are people watching.

You're embarrassing me.

What?

What's wrong?

It's not like it's illegal or anything.

I should go with King today.

Bye!

She's right.

There's nothing wrong about it.

What's this?

Gosh.

What has he done now?

He has made this place a botanical garden.

Hey, Eun Ho.

Eun Ho?

Where is he?

Eun Ho.

Eun Ho!

Hey!

This punk!

Darn it.

I'm sorry for the late notice.

But please get to work an hour earlier than usual.

Thanks!

I'm going through a subway jam.

I have to send my kids to daycare...

before getting to work.

I'm stuck in the elevator.

Sorry about that.

Then I'll see everyone at our usual time.

Why is he talking like that?

He's not even picking up.

What is he up to now?

Hey, So Eun...

Yes, hello?

Yes.

I'm wondering if that date is possible.

You should have told me first!

Would that be possible?

Oh, you're here.

I see.

Yes, thank you.

What is...

all this?

Living as a woman.

I believe there are many restrictions for women.

Even more for a woman's sex life.

So we've thought of it like this.

Instead of tabooing...

and keeping a woman's sex life a secret,

we've decided to go with the opposite approach.

The products you deal with...

are of high quality...

and have passed all safety requirements.

We're trying to take advantage of the weakness...

that adult toys must be kept hidden.

What are you saying?

Are you telling me to get...

straight black hair?

Yes.

You must be insane.

Oh, well...

The brand identity that the consumers perceive...

must be one with your image.

So, as the brand image gets popularized...

your image must also look professional.

That's our goal.

- Yes. - Right.

Excuse me!

Straight black hair for me?

It's perfect for me.

Then...

I guess I'll give it a try.

Yes!

- We did it! - Yes!

Thank you so much.

Great job.

Amazing!

I'm so excited! Gosh.

Awesome.

Jenny! I'm so excited.

Make my hair as straight as possible.

This is amazing!

You can see everything inside.

- Let's... - Let's...

Let's go with this place.

It looks amazing!

Sweetheart, that's just too small.

You can't see a thing. We must be able to read it.

Bring the size up. Use all that space you have.

I told you it needs to be bigger.

It has to have something that can really catch your eye.

Oh, my goodness. What a surprise.

Mr. Cha.

Good luck.

- Don't leave. - Thank you.

Don't leave us.

- Don't leave us. - Sweetheart, we have work to do.

If you make it that big, nothing will work!

- Just do it like... - You just told me to!

Gosh.

Hey, Cha Jung Woo.

Hey!

Have you decided to ignore me?

You won't even reply to my messages.

I just don't know what you want to hear from me,

Ms. Do.

Kang Na Eon.

No matter how much you want it,

she will never get back to how she used to be.

She will become an abandoned dog...

after being tossed here and there at Underdog.

I will make her become like that!

Hey!

What is it?

Must I know what Kang Na Eon's concept is...

for the pop-up store?

Just stop her from doing anything!