99 francs

Desire planet, I've dreamt of it

For you, tomorrow, Get free acces to riches

Who's got the sense of savings?

Warning: Advertisement is paying, in this movie it has been offered

It doesn't change the world but it contributes

French petrochemicals products " Welcome in the brave new world "

Everything can be bought

Love, Art, planet Earth

you, me

particularly me

Man is a product as others with a sale deadline

I'm publicist

I'm part of those who makes you dream of things you'll never have

sky always blue

wenches never dumpy

perfect photoshopped happiness

you believe I make the world prettier?

fail: I screw it up

everything is temporary

Love, Art, planet Earth

you, me

particulary me

that's it, it's done

the corner is turned

I can watch my life back

it's cool

for example I had completly forgotten how much,

yet very young,

I loved sophisticated pictures

Arch your back!

show me your butt!

- Octave, honey, Dinner's ready!

Yes mummy, I'm coming!

I've always been off-set

I was really made for that job

beat it

fuck it's shit!

I'm on a bad trip

sorry Stephanie, you're alright?!

I didn't know you were here

It's not against you, sorry

you're alright? Wait...

I

to me, everything had started so well;

the mood was good, the dj excellent

pleasant temperature, superb girls,

alcohol a gogo, drugs of quality,

undeniably, my first 33 years were really successfull

but I won't disguise the truth

I'm not a nice boy

We're closing

I am a big shit

a modern hero

I find my trousers, in the Vogue Italy

and in the Deutsh Vanity Fair

previous to the month of purchase

concerning my shirts, it cames from New York, Tokio, Bombay, Guetary

I'm sorry to be so much in advance of you, but...

I'm the one who decide today what you'll want tomorrow

I drug you with novelty

and novelty's advantage, is that don't stay new for longtime

you should ideally hate me, before hating the era that created me

so here it is, my name is Octave Parengo

and my dresser is APC

I have spent my life manipulating you for 75.000 F per month

when by dint of savings, you'll be able to buy your dream car,

I shall already have made it old-fashionned

I always manage to frustrate you

I penetrate your brain

I come in your right hemisphere

your desire don't belong to you anymore

I impose mine on you

never a fooling cunt, has been such powerfull as me for 2.000 years

Octave Parengo, 312 chamber

I got that for you

thank you...

sorry,

it's ugly

popular

here it's "the Ross"; Ross and Witchcraft

one of the biggest advertising company of the world

median age: 28 years old

sales: 1.430.000 F

my open ended job is copywriter

I write 30 seconds film scenarios

and slogans for posters

I say "slogan" for you to understand

but you should know we say

"catcher" or "headline"

for example: Wonderbra

"Look at me in the eyes"

"I said in the eyes!"...

Ave Octavus!

Hi the dorks!

...it comes from me

Arch your back!

here new territory are explored toward dry sausage,

Stan consolidate the "teen shower" spirit and the 15/35 y. o.

Alexandra, try to optimize the strategical approach of seniors' napkins

funky...

here it's the accounting dep.

and she is...

what is her name?

ohhh, nevermind...

It's Marc Maronnier, my creative director

after Philippe, the president,

he is the most important man of the company

hi

hi, how are you?

- I just spent the week-end with my man

four days in Cabourg

I'm so happy! - oh yeah?!

... A charming little corner

so romantic, we landed up there,

we digged it so much...

it was great, I'm so peachy!

- you're fired, take your stuff right now and beat it!

I am not joking

Marc is like that, for 10 years he has taught me everything

Allright you stay,

and your out of date language

"we digged it, it was awesome, we got a kick out "

avoïd that, when i'm plunged into a file

it's disgusting me

and you spend this week-end here, I want a balance for Tuesday

Yes Mr Maronnier

- Ok, it's cool, you can call me Marc

- he is a genius - you're ok?

you're ready for this afternoon presentation for Madone?

- yeah, we hold something - I won't be there

Jeff will be - wait, jeff...

that's the way it is!

I rely on you?

yeah, so, I rely on myself...

you adore me?!

creative is not such an easy job, and that's also why we're so well-paid

to shut us up, you won't believe me, but

money is not the only reason I choose that job

I was 17 and a half when I had my first "ad-shock"

I knew it was what I wanted to do

I went to the ciné, ads were sometimes better than the film

Some of its were little treasure of ingenuity

This day I decided to become publicist

and I succeeded

Here, at 14th floor is my office

near the radiator, it's Cuddly

a blond hamster, picked up on a filming shoot

and next to it, this retarded teenager,

he's my Charly

he's mine

he's my partner

he is artistic director, my D.A.

or A.D., "Art Director"

As we say in the profession, because it makes more like American

Hello Thierry, it's Charly, Hello, sorry to disturb you,

I'm embarrassed with an email I received, the one with the eel...

the moray eel... sorry

I don't see, it's a guy or a wench it's fucking with?

I thought it was a guy...

it's bad...

oh, you're working now...

As every creative of every company of the world, my Charly spend 89%

of his working time sharing trash pictures via internet

there, he comes out of a great "Japanese vomit eater" period

- Charly - Yes Octave

- If I told you, I have the vague feeling to blow a fuse towards myself

what would you say?

- Wait, wait, are you telling me this here?

Yeah I tell you

- Ok then, tell me, I am listening to you

- I simply have the vague feeling to blow a fuse towards myself

yeah, of course

- allright, I understand you completly, I'd like to tell you many things

So come on, come on...

Did you snort, with someone else?

No I would never do this to you

So this is me you...

you are provocating me!

I said nothing, stop, stop

Oh yeah insult me in Deutsh

come on, punish me!

- Guys, we're waiting for you, on the stage, for the shooting in Boulogne...

Yeah, we're coming, we finish, we go...

A masterpiece!

- Someone told Steven it's an ad for sauerkraut?

Don't know, I really have a doubt

please go and see him!

- no you! - no you!

you it's good... - what a bitch that guy

- like that, yes. You detest me, despise me with your mouth...

- Steve... Can I talk to you just 2 seconds...

sorry

It's super good, super glamour, super sensual...

but just could you square me a plan

cause, i have more options to make it more classical,

more neutral, you see, it's not Aubade...

it's sauerkraut...

Sauerkraut, it's what you want?

No, but it's good!

Turn on the radio!