Race (Reiseu - 레이스)

ALL CHARACTERS, INCIDENTS, ORGANIZATIONS, AND SETTINGS IN THIS DRAMA ARE FICTITIOUS

Who is Yoonjo Park?

MARKETING GENERAL MANAGER JUNIOR MANAGING DIRECTOR SUHWAN JEONG

I'm told she works for PR Team 3

and is the one responsible for this report.

Mr. Jeong. Please calm down.

Ms. Eunjeong.

What kind of team are you running here, huh?

You think Celltics is underperforming because of bad marketing?

I can assure you marketing isn't the issue here.

You had the gall to send this mess of a report to the board.

I was at that board meeting and the first thing we discussed

was this disgraceful report regarding Celltics!

You know that I've been overseeing this project from the start.

And I don't appreciate you trying to screw me over!

Mr. Jeong.

That report wasn't about Celltics' marketing concept…

And who are you?

I'm Yoonjo Park.

Hmph, so this is you?

-(scoffs) Mr. Jeong.

You really think it's appropriate to release a report this poor?

You're publicists, not analysts, so stay in your lane!

Mr. Jeong.

The digital PR team understands the consumer base

more so than any other branch,

so I believe we should be analyzing the results…

For God's sake.

THE SO-CALLED CELLTICS-SUHWAN JEONG WAR

A FEW DAYS BEFORE THE CELLTICS-SUHWAN JEONG WAR

EPISODE 7

Yes, come in.

Mr. Seo.

Oh.

Ms. Park.

Are you busy?

From what I can tell

from the official campaign survey and other sources,

it's not doing well.

The social media presence is fading.

I checked the sales figures since the campaign launch.

They're not looking good.

Um…

From what I can see, the issue isn't with the campaign itself.

We've been brainstorming ways to increase sales.

We think it'd be best to adjust our marketing strategies.

This is the first for our company…

…where we couldn't meet the KPI targets.

Then…

…what do you think the problem is?

Is it… the quality of the product?

Truth is, we already noticed

that Celltics had issues with branding and selling products

before we even prepared for the bid.

Like their packaging design or their poor choice in product features.

So do you think we need to change the BI?

BRAND IDENTITY / UNIFYING BRAND IMAGE

I think it might be too late to change it now.

Even with smaller companies, it's hard to change brands so suddenly.

Think packaging.

You're right.

Do you understand how much work it'll take to change the campaign's BI?

I do. It'd mean we'd have to start over from scratch.

Marketing, promotion, everything.

And you really think it's worth all that trouble, then?

Ms. Eunjeong.

YOONJO (sighs): We can't leave the campaign as it is.

It's not like things are gonna resolve themselves over time.

All right.

We'll try it.

But, we're going with the idea the cosmetics team came up with.

We have to give them a chance.

CELLTICS REBRANDING PLANS

Your plan is what?

If you wanna keep Celltics as a brand targeted at women in their twenties,

it needs to be completely revamped, including the logo and the…

No, no, no.

I know what you're trying to say. It's already written here.

But changing the BI is just… (scoffs)

But if we don't, it just won't sell, no matter how hard we try.

And who gave that idea to you?

Can they predict the future or something?

Ms. Yoonjo Park.

I shouldn't blame you, I'm sure this wasn't your idea.

Ms. Eunjeong.

We have a situation.

I'm speaking to Ms. Yoonjo Park, and she says

we need to restructure the entire campaign?

Ms. Jeon, did you even read the report?

Because if you had, you'd understand the situation we're in.

Don't give me that attitude.

All you do is go out and drink with reporters and celebrities.

What do you know about marketing?

Yeah, yeah, I do drink with clients because

you're always screwing up and ruining people's jobs

with your awful marketing ideas,

so I have to step in to smooth things over and make it up to them.

Did you get that out of your system?

Hi, hello.

I'm the assistant manager.

I actually agree with you. We need to start over.

(Eunjeong and Dajung continue arguing in distance)

We also considered changing the branding.

It's too old-fashioned.

But we were ignored.

That's why we haven't said anything.

We haven't been allowed to.

(Eunjeong and Dajung continue arguing in distance)

-(light knocking) -(gasps)

Oh, it's you, Jaemin.

You said you wanted to see me. What's up?

That woman, Chunok Park on PR Team 1.

You're filling in for her because she's on maternity leave, right?

So are you staying there for the time being?

That's what I've been told.

But what's gonna happen to her when she comes back?

Did anyone tell you about that?

No. No, they didn't.

I mean, most women…

…get transferred to CS anyways.

Do they?

Yeah, well.

Of course, you don't care about it because it doesn't affect you.

What?

Oh. -Whoa. Oh.

Wha…

You okay?

Why can't you just come back to our team?

I had to cover all of your major clients after you left,

and I can't take much more of it.

-(offbeat music playing) -Plus, Mr. Song never likes

the press releases that I write.

If you can prove to the execs that you can handle big clients,

then they might promote you. That's your goal, right?

Uh, are you okay?

Mm-hmm.

This is Jaemin Ryu.

Uh, you're logging a complaint about protein powder?

Right, just one second.

Which website did you say?

GOOD HEALTH GOOD BODY

"Good Health…"

GOOD HEALTH GOOD BODY

GOOD HEALTH GOOD BODY LET'S WEIGHT TRAIN TOGETHER!

THIS FORUM IS OPEN TO MEMBERS ONLY

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"Jaemin Ryu."

Listen, um…

Ms. Park.

Yes?

There are a lot of products that fail like this.

You see it happen all the time because, sometimes, things don't work.

Why do you care so much?

Because it's my first brand.

My own brand.

It's something I designed from the ground up.

I know I can make it sell.

Well,

that's quite a speech you got there, Ms. Park.

We don't have anyone like her.

No, we don't.

Must be tiring having to keep her in line.

She's quite the independent thinker.

-Report it. -(bright music playing)

You can report it.

We're not going to do that.

You want to do it, then talk to Mr. Jin yourselves.

-(action music playing) -Absolutely not! Who do you think I am?

Get out of my office!

DIRECTOR OF PUBLIC RELATIONS

Ms. Park.

Grab your project reports and come with me.

Ah…

So the planning team already agreed on this?

Yes.

They had shared concerns over this issue and brought it to our attention.

Then…

Shouldn't they be the ones to report this?

Changing the brand's identity

is not a simple process of dotting a few "I"s and crossing a few "T"s.

We need to rescind every single product that has already been released

and begin development on completely new material, marketing, design and more.

And on top of that, we have to consider the cost.

Yes.

I agree that there is a lot to be concerned about.

It'll be a difficult process, I don't deny that.

But despite all of what you just said,

I think this is a very important solution to consider.