Jae-seok's B&B Rules! (유재석 캠프)

YU JAE-SEOK

DEBUTED IN 1991

Throughout my career, I've done countless variety shows.

I'm still doing them now. But out of all of those experiences,

this is unique and completely new for me.

It's something I've never done before.

A FIRST-TIME EXPERIENCE

It's not a guesthouse. It's a B&B.

Let's break that down.

It's a large group of people staying for three days and two nights.

You can't go out. That's the rule here.

We'll step away from our everyday lives.

We're here to have fun together.

You don't need to worry about anything. Just relax and enjoy yourselves.

Oh, that was thrilling! This is why I do this. This is why.

So the only requirement is that while they are here,

I hope they talk nonstop, play hard, hold nothing back,

and mess around to their hearts' content.

A fantasy world that feels like a dream.

I feel like I'm dreaming right now.

Hang on. Do people who run B&B's usually do this?

I'm not used to cooking this much food. This should be good, right, Ye-eun?

-I think so. - Whoa, hey!

It's the little things that make a difference.

We're doing it all.

-A hot Saturday! Let's kick it off right. -

We have to work all day while we're here.

Even the owner doesn't get a break.

Geez. God, I'm dead tired.

0 DAYS OF B&B EXPERIENCE

Sorry, I don't have time to help you guys.

ROOKIE B&B OWNER YU JAE-SEOK

Ow! My arms hurt!

This whole system is ridiculous. We're working like dogs!

JOB SCAM VICTIM LEE KWANG-SOO

-Step aside. -No, wait.

My beanie fell down over my eyes.

Are these the eggs for gyeran-mari?

Are there eggs for gyeran-mari?

I'm totally out of it right now.

BUMBLING NEWBIE BYEON WOO-SEOK

I'm so tired.

Oh! I must be out of my mind.

SCATTERBRAINED MAKNAE JI YE-EUN

You can't even handle one show on your own?

While you're here, I hope you get a break from work

and enjoy your three days and two nights with us.

Here we go!

JAE-SEOK'S B&B RULES!

ONE MONTH BEFORE THE OPENING OF JAE-SEOK'S B&B

SEPTEMBER 2025 STAFF KICKOFF MEETING

Wow. There are so many beautiful places in Toechon.

This place is huge.

It's my first time here, so I hope I don't get lost.

Oh, there it is.

I'm Yu Jae-seok, the host and overall chief of staff

at Jae-seok's B&B.

Yeah.

It's been a while since I've been on Netflix.

I've worked with Netflix before, but it's good to be back, so thank you.

GOOD TO BE BACK, NETFLIX

Here he comes. Over there.

Wow.

Wow.

Look at this guy!

THE TALL AND HANDSOME FIRST STAFF MEMBER ARRIVES

With you here, this feels like a teen romance movie.

I think you got even better looking!

-Thank you. -You good?

Uh, yeah, hello. I'm, uh…

I'm Byeon Woo-seok, and I'm part of Jae-seok's B&B.

JAE-SEOK'S B&B STAFF MEMBER

This is my first time doing a variety show like this,

so, yeah, I guess I was a little scared.

But then they told me that Jae-seok was going to be hosting,

and I really liked the idea of relaxing in a dreamlike location,

so I eventually worked up the nerve and decided to give it a shot.

I was like, "It'd be great if Woo-seok joined us, but would he?"

Here you are.

Well, honestly, I had a hard time deciding.

-It wasn't easy. -What made you hesitate?

Well, you know, this is my first time doing this sort of thing, and…

I was a bit worried that if I showed too much of myself on variety shows,

-it might affect my future roles. -I see.

You know, it was silly.

I mean, I was getting worked up over nothing.

No, those aren't silly concerns. They're totally valid.

So, yeah, I was worried about that.

But I heard this was gonna be relaxing, so…

-Relaxing? -Is it not?

Did I get played? Is this gonna be intense?

Well, I mean, whatever it is, if you want it to be relaxing, it can be.

Okay.

Hi, Hyung!

Hello!

Oh, hey!

Lee Kwang-soo.

-Hello! - Come here.

-Hello. -Hi, Woo-seok!

-Hello. - Come on up.

-Hey, Kwang-soo. -Hello, there.

I'm Lee Kwang-soo, the second-in-command at Jae-seok's B&B.

Nice to meet you.

I'm right below Jae-seok. I'm kind of like a department head.

No, I won't be abusing my power or anything.

I prefer a peaceful workplace.

I just think we need to have some sort of hierarchy and boundaries.

PEACEFULLY DESIGNING A HIERARCHY

I'm the one with the experience.

I'll help with whatever I can. I like being youngest.

-Hey, Ye-eun. - I'm really worried.

Oh, my stomach.

Have a seat over there.

Oh, actually…

Just so you know, Ye-eun's still recovering right now.

-Yeah. -Oh.

-Oh, green and red. -Huh?

That's so funny.

-Wait. What's funny about green and red? - I mean…

You just think it's funny seeing us next to a handsome guy like Woo-seok?

I don't think she's talking about me, Hyung.

-You're in this too. -I fit right in.

Why are your teeth rotten?

-It's for a role. -I can't stop looking at your teeth.

-I dunno what to do. -Be quiet.

-His teeth are rotten? -I said it's for a role!

I have to explain this to everyone I meet. It's driving me crazy.

All right. Anyway, I'm the host of the B&B.

-Right. -And you three are the resident staff.

Okay, I have a question. You're the owner, right?

-That's right. -So what's your management philosophy?

-Oh. -My philosophy?

-Good question. That's important. -Right to the point.

Well, I want this to be a place for people to come

who are tired of their everyday lives.

A place where they can step away from it all

and at least for this moment, laugh, talk and just have fun.

-So it's a retreat? - A retreat.

-Listen, Woo-seok. -That's what it sounds like.

Why do you keep on calling this a retreat?

-I came here to relax! -Okay, well, you'll have time for that.

We can make it all happen.

Okay, so I'm thinking we should at least have some sort of basic schedule,

so that when people come, they get a nice mix.

-Yeah, that's right. -Some big events, some small.

-That's a good idea. -We need to keep them busy or else.

Now, there are a lot of things people wanna try.

You know, the games and activities we do on variety shows.

Oh, the games they watch on TV?

- Like charades and stuff. -That's right.

The cushion quiz!

-Got it! -Got it!

-No! -Oh! I must be out of my mind.

This is the game that makes him a living national treasure.

It's morning!

Not warmed up. Ah, yeah. Okay. Next.

We were planning to play some games they've only seen on TV.

I wanna try them too.

-I've never played either. -Woo-seok hasn't played much.

-All of you are playing too, of course. -What about a campfire?

-Ah! Great idea! -Oh, with candles?

We're having a ceremony.

-A campfire too? -That's right, on the second night.

THE MOST SPECTACULAR

CAMPFIRE AWAITS

Don't cry.

AND THE UNWRITTEN RULE OF A CAMPFIRE

Al right, let it out.

I feel so silly. I never imagined I'd cry.

I feel like I'm the one who got to recharge.

If we have a campfire, people are definitely gonna cry.

-Wow, we're really doing this. -I love it.

But what's the most important thing of all?

-Memories. -No.

SLAP

Why are you like this?

The most important thing is safety.

Our job is to make sure that all of our guests remain safe during their stay here.

-Sure. -Absolutely.

We need to make sure our top priorities are that they stay safe,

make fun memories, enjoy their time with us here,

and then return to their everyday lives.

-That's our biggest goal. -That's right.

Shall we go?

This is our B&B. It's my first time here too.

Oh, really?

-Wait, you've never been here before? -Yeah, I've never seen it.

TOECHON-MYEON, GWANGJU-SI, GYEONGGI-DO

FAR FROM THE CITY

FRESH AIR AND CLEAN WATER

DEEP IN THE MOUNTAINS

A 3,000-PYEONG COMPLEX

YOUTH TRAINING CENTER

JAE-SEOK'S B&B

-Now, the construction isn't done yet. - Wow, I'm excited.

Whoa.

Whoa, what's that?

Is that something we're making?

- Yeah, it's unfinished. - What?

- We're working on it. - But what is it for?