Reborn Rich (The Youngest Son of a Conglomerate / Jaebeoljip Mangnaeadeul / 재벌집 막내아들)

(The characters, institutions, companies, events, geographical names, and specific countries in this drama are not related to reality.)

Mr. Lee.

Yes, sir?

Was I wrong?

Pardon?

I thought cars would become like electronics.

Was I wrong?

Why would you be wrong?

Then why...

When I say cars will be the future of Soonyang,

do people call it a delusion?

I'm convinced there's a chance,

and they call me arbitrary.

I'm so serious about it that I can't give it up,

and they call me obstinate.

What did I do wrong...

that the very people who applauded me...

are using the same hands...

to point at me in an accusatory manner?

I don't get it.

Why are my children at the forefront?

Do you know why, Hang Jae?

The answer to that.

May I explain it, Grandfather?

To be honest,

a Soonyang car isn't exactly desirable.

Performance, safety, competitive price, design.

And the name value which is all that put together.

The market is already...

full to the brim with better options.

Apollo is a compact car,

but from a customer's perspective, five million won is a lot of money.

To make someone open their wallet to buy a Soonyang car,

we need something more appealing.

If I were you,

I'd sell that charm, not the car.

Will you delegate me all rights and authority to Apollo?

I'll see to it that...

no one says Soonyang Motors is a delusion,

that you're arbitrary,

or obstinate.

He delegated all rights?

Yes.

What does Do Jun know about cars?

He also allocated the biggest marketing budget...

for the release of a new car.

My goodness.

It's for the better, sir.

If Apollo flops,

Do Jun will have to shoulder the blame.

How do you guarantee...

Apollo will flop?

Soonyang Motors' future depends on Apollo, the new car.

But this car...

is pretty much predicted to fail.

You profit from selling compact cars...

by selling many for cheap.

But Apollo...

is made with expensive parts and materials.

It can't be sold at a cheap price,

and the domestic compact car market...

is already saturated, so we can't sell many either.

So our plan...

is to not...

sell the car.

The product you and I must sell...

is this.

The FIFA World Cup?

What can we do with the World Cup?

Daeyoung Motors is the World Cup's official sponsor.

What does he think he can do by jumping in now?

Does he think we'll sell more as a host country?

Our team won't even make it through the group stage.

Will he give a few cars away? Say ten?

If and when our team scores their first win...

We give out 100 cars.

If we reach the Round of 16, it'll go up to 400.

Reach the quarterfinals, and it's 500.

And if we reach the semifinals, which is a long-held dream...

It'll be 1,000.

- As if. - No way.

The huge numbers will get us noticed in the early stages.

The higher up our team goes,

the more interest people will show in Apollo.

So the promotion is organized...

with the assumption our national soccer team...

reaches the semifinals?

- That's right. - What if we don't make it?

The semifinals? I say it's unlikely we'll even survive the group.

We can't even reach the Round of 16.

This is preposterous.

It is.

And then the public...

will equate the memories of desperate cheering...

and praying with our new car.

But if, and it's a huge if,

our team manages to reach the semis?

The public...

will equate Apollo...

with the overwhelming feel of victory.

We can't bring down the car's factory price,

but we can reduce the customers' burden of expenses.

I'd like to make an unprecedented 48-month installment plan.

Actually, a 60-month long-term plan.

And I'd like it to be done jointly with Soonyang Card.

Soonyang Motors will improve Apollo's price competitiveness,

and Soonyang Card can make more on installment interest and charges.

It's a win-win deal.

We had an internal discussion based on your official notice,

and we decided to reject Soonyang Motors' offer.

I have another appointment. Bye.

Sir. I'm really sorry.

May I ask why you're rejecting the offer?

Soonyang Card also entered the market later on.

To gather more credit card members,

we concluded it would be better to cooperate with...

a better-known affiliate.

I apologize.

Wait.

Is that affiliate...

Soonyang Electronics?

Bye.

If it's Electronics,

is Jin Young Ki behind it?

This is an all-out war.

Then we should go all-out too.

You bet.

Miracle should take over Soonyang Card.

You bet.

We take over what?

We need management rights to a credit card company.

Apollo is a compact car...

and Soonyang Motors' brand power is minuscule.

If the public rejects it right away, there's no coming back.

To increase sales in the early stages,

we need a card company to provide a long-term plan.

Should we look for another partner?

The World Cup will be over by the time we negotiate...

the details and sign the papers.

Hello, Grandfather.

Grandfather.

I brought you some tea.

You should have it before it cools.

Don't go. Stay.

Stay until the song finishes.

I looked up the song you like...

and played it for you on purpose.

Stay until the song ends.

Don't worry about Yoon Ki.

I'm...

planning to leave Yoon Ki's son...

all of Soonyang Group.

Yoon Ki...

Yoon Ki's mom. You must have...

resented me a great deal.

Hello, Grandfather.

Hello.

- Grandfather. - Yes?

I have something to report. Shall we go to your study?

Let's go. Give me this.

Okay. Call me once you've scheduled his next appointment, Director Jung.

Bye.

I must've caused trouble. Did I?

Don't worry. You haven't.

Hyeon Min.

I'll bring the chairman his tea.

You can focus on the other stuff.

- Yes, Grandmother. - Okay.

Hyeon Min.

Yes?

Did the chairman...

say anything else to you?

No, he didn't.

He just listened to the music.

I see. You can go downstairs, then.

Grandfather, you had something to say to me?

The event...

you're planning for Apollo's release.

Yes.

Let's forget all about it.

Are you serious?

Why?

Do you think your grandfather is out of his mind?

Shall I recite the times table?

No.

I'm back, sir.

- Mr. Lee. - Yes.

I called Do Jun so he'd arrive when you did.

Mr. Lee. What's going on?

Well...

Soonyang Motors.

I'm going to sell it.

I heard there are some Indian...

and Chinese companies showing interest.

When someone is interested,

I should sell it and get as most as I can.

If we begin negotiations now, he thinks...

the media and shareholders will have no reason to reject you...

as CEO of the financial holding company.

He told me a few days ago to find prospective buyers.