All in All Azhagu Raja

Tamil Nadu has got a lot of satellite channels

and a lot of local channels as well.

Few of these channels are locality driven.

One such channel is the 'AAA' channel.

Mr. Azhagu Raja is the Managing Director of that channel.

Yes? Azhagu Raja speaking.

His real name is Raja.

As he was very handsome during his childhood

everyone started calling him 'Azhagu Raja'.

Since then, he has been calling himself that.

Azhagu Raja's dad's name is Muthukrishnan. He's the owner of 'Meenakshi Automobiles'.

He's a man of comforts.

Are you playing with the wheel?

She is Azhagu Raja's mom.

Meenakshi. - Coming, dear.

Hey, where are you..

Yes, dear? - Where is the coffee?

I just turned on the gas to prepare coffee.

You called me. So, I just left that and came running.

Very well..

Look, you left the gas on! Oh, my God!

Please forgive me.

Are you surprised to see a woman apologizing to her husband in this era?

She doesn't watch any television series.

Both of them have only one wish and that is to see their son married.

Even now, under the pretext of the wedding, they have brought him to show a prospective bride.

Is she your daughter? - Yeah.

Girl!

The boy?

Can you see that garland there?

What is it? Are you trying to fix my wedding?

On top of this, you're signaling to him!

How is she?

Don't you have any other work? - Son.. - Sit down.

Since last 6 months, he has been adamant about getting his daughter married to you.

You just have to look at her and tell us whether you like her or not. - Yes.

Do you just want to know whether I like her or not? - Yes.

I didn't like you. In fact, I didn't like your wife either.

Spoilsport! - And I didn't like your daughter at all.

All in vain!

My dear son. - Please, stop dear. - Azhagu Raja..

Son, son.

Hey, son.. - What is this?

I'm telling you for the last time.

I'll get married only after I make my channel the leading channel.

If anyone talks about my marriage before that, they will have it from me! - Raja!

Leading a bachelor's life is our ambitious Raja

while his partner's name is Kalyanam, meaning wedding.

He's the owner of 'Khali Bakery'. Only his name means wedding.

However, he is still unmarried.

The astrologer has predicted that performing rituals

is the only way by which he can get married.

"This is a lovely way to pass time.."

Hey!

Hey!

You can't tolerate it if I sing!

Officer, why didn't you wear a tie for our channel's budget meeting?

Don't you know, you'll be fined Rs. 50 for not wearing a tie?

Of course! I remember it quite well.

There was no electricity between 8 and 10 in the morning, MD sir. So, I couldn't iron the tie.

I've brought it along to iron it on the way.

Wearing formals and a tie..

Do you want to know what their budget meeting is all about?

Breaking news, read by your Azhagu Raja.

Harassed by her uncle, Hema lodged a complaint with the police commissioner.

I, Kalyanam, welcome you all to the matrimonial program.

You speak so nicely, are you married?

Watching 'AAA' channel is a visual treat

and listening to this talent show is a musical treat!

Even though he is as dark as a crow, his voice is like that of a cuckoo's.

Cuckoo! Start singing.

A bit louder.. Sing at a high pitch.

Officer, as usual, the mic has given him an electric shock. Hit him with a wooden log.

Shock? Where did I keep the wooden log?

Oh! - Hey, my banner!

I am very glad to meet you all early in the morning in 'Tea with Raja' show.

In today's show, the VIP we are about to meet is..

He who whips himself on the road

who walks on a rod, jumps into the well

and entertains the public, artiste Mr. Divyanathan!

Sorry to interrupt you.

My name is not just Divyanathan, but Dhillaana Divyanathan!

Why have you named yourself Thillaana Divyanathan?

Do you have a story behind it?

Sorry to interrupt again, it's not 'Thillaana Divyanathan'.

It is Dhillaana Divyanathan.

Only I have the courage to whip myself with this.

Do you have the courage? Do you want to try? - A very bold speech, great going!

Could you please elaborate to our viewers of 'AAA' channel

as to why you chose this as your profession?

Sir, for whatever reason you have chosen this as your profession

for the very same reason, I have chosen this profession.

I didn't understand.

It is of course, to earn a living.

Welcome, take your seat.

Officer, is the entire staff here for the budget meeting?

Everyone is on a strike for the bonus.

Didn't you see them while coming in?

What are you saying, officer?

Then what? It's just the two of us in the company and you are..

Let's not discuss all this in our budget meeting.

Sorry, MD sir.

Officer, what is this?

The income report is just one page while the expense report comprises of nine pages!

Look carefully. That sheet of the income report must be blank too.

I've kept that report in the file because I did not want to hurt your feelings.

Officer, for the last 5 years, our financial statements have been very poor.

Can I know the reason?

For your kind information.

It's only been five years since we've started this channel. - Oh.

Not just that, all the other channels get advertisement revenues.

Then, why isn't our channel receiving any advertisements?

That's because, our channel itself needs to be advertised.

Sir, give me some money for tea.

Officer, he needs money for tea. Please give him some money.

Sorry to interrupt. He wants to be paid for the tea that we had.

Listen..

We are in the middle of the budget meeting.

Can you please come after some time?

You are sitting and chatting here.

Are you trying to fool me? I will inform the owner about this.

Hey, brother, brother!

Coming to the point.

Sorry, MD sir. We have only one option left now.

We have to shoot an advertisement ourselves and air it on our channel.

There is a small issue with that.

Locally, no one will support us because everyone knows about us.

What I understand is

nothing will work out here.

Isn't it? - No way.

Will it work out in another city?

It is possible if we try hard.

I mean, if someone has opened a new shop in the city

and if we reach them

before he gets to know about us, it is possible.

Your intelligence is going to take you to a whole new level.

What are you waiting for? Let's begin. - Yes!

Dear God! Lord Ganesha!

It's been three days since I've opened this shop.

It's been a profitable business until now.

Hope to continue in the same way with your blessings.

Sir, please close the shop!

What happened? - Income tax officers are here.

If you are caught, you will be bankrupt.

Stop talking inauspicious things! Shut your mouth and go inside.

Income tax officers?

Sir, it's business time and the entire staff is here.

If you tell me your demands, we can speak and sort it out.

Okay. Okay. - How much do you expect?

Just a minute.

Officer, how about five lakhs? - Correct.

Five lakhs.

Five lakhs? Will that be enough?

Here you go, sir.

Oh, God! - Don't be nervous.

Here. - Rs. 5 lakhs in cash?

Yes, sir. Please take it.

We will be caught red-handed by the department.

Department?

Which department?

We are from the marketing department of 'AAA TV'.

Get up!

Sir, he is staring at us in anger.

Stop joking and try to finalize the deal for the advertisement.

Sir, please support us and give us an advertisement.

Hey. Get up. What is the budget?

Tell him, it's five lakhs. We will manage.

Sir, five lakhs.

How about four lakhs?

How about three lakhs?

Two lakhs?

One lakh?

Sir, let's settle for Rs. 50,000.

Anything less than that would be a shame for your business.

Rs. 5000, final.

What? Rs. 5000? - What? Rs. 5000?

Officer.. - No discussion, one condition.

Tamannaah, Samantha, Anjali..

Bring me a model who looks like all of them put together.

Advertisement confirmed.

For Rs. 5000? - Yes.

Tamannaah, Samantha, Anjali.. A model who looks like all of them put together!

Get lost! - Hey!

Sir, forget about him. He is just a peon.

I am the MD and I take all the decisions.

I will bring a model. Advertisement confirmed.

Even a mortuary van charges Rs. 10,000.

How did you accept to shoot an advertisement for Rs. 5000?

For a budget of Rs. 5000

do you think Kareena Kapoor or Priyanka Chopra will agree to dance

on the tunes of "Pure gold, pure gold jewelry.."

"Mesmerizing, mesmerizing jewelry."

Officer, do it again.

Why? - Do it again.

"Pure gold, pure gold jewelry.."

"Mesmerizing, mesmerizing jewelry."

Officer, we've got a model without spending a single penny!

You are my Kareena Chopra!

"Hey, all in all, all in all, all in all! He is a prince with the Midas touch."

"Hey, all in all, all in all, all in all! He is a player with the Sachin touch."