It's Always Sunny in Philadelphia

I know, but I can't believe I never even noticed this place before.

I walk by it all the time.

How could you notice it?

There's no sign outside.

Yeah, what's up with that?

You think it like blew down in a storm or something?

No, no storm.

I think the owners did it on purpose 'cause they think it's cool.

Yeah.

They blew on their sign until it came off 'cause they thought it was cool?

I mean, who does that?

No, no, nobody blew anything.

Hey, Dee, how did you find out about this place?

Somebody sent me a link to their Facebook page.

Facebook-- that's why everybody's here.

What the hell is this?

What?

Is this water?

No, it's gin.

Aw!

Gin?! I hate gin!

Get me a beer!

Get me a beer!

Get me a beer!

Beer!

It's a gin bar.

All they have is gin.

Are you kidding?

What?

You mean to tell me there's this many people in this joint--

all they serve is gin?

The only reason that people are here, is because Facebook

tells them to come here.

This is the kind of shit we need at Paddy's.

Paddy's got no Web presence.

You are absolutely right.

The whole world is connected now.

It's all connected by Bill Gates and that rain man, Zuckerberg.

He and his Jews have connected the whole world, and now they're

toppling regimes.

And Egypt and Japan and the Jews are all peaceful together...

I understand the spirit of what you're saying.

Yeah.

Facebook is connecting everyone these days.

Even people in the Middle East.

That's what I'm talking about.

Hell, and look people are showing up to a bar that doesn't

even have a sign, and serves only one old-timey disgusting

drink that nobody likes.

Goddamn I hate gin.

Dee, you bitch.

That's the thing.

This place has got a good business model.

We have to emulate it.

That's absolutely right.

We have to get rid of all the beer in Paddy's.

We have to blow the sign off of the building-- you know, maybe

I'll do the blowing, that's fine.

Charlie, Charlie, stop, stop, stop, stop.

Do you think a human being can blow a sign off of a building?

I didn't until Mac said it.

I never said that.

A man cannot blow a sign off of a building.

In Charlie's defense, you could loosen the screws, get up there and blow...

We are talking about the Internet.

You are derailing the conversation.

Shh!

Ugh. Ew.

What the hell was that?

Okay, don't worry about it, okay.

Guys, we got to get on this.

He's absolutely right.

No distractions.

Paddy's needs to get connected.

Look at the Gin Bar's Facebook page.

They have like 50,000 friends.

Crazy.

Links to Twitter viral videos.

Their Web presence is a amazing.

We could do a viral video for Paddy's.

Well, we can't afford not to.

That's right.

We'll do a really cool video of how we serve gin in spaghetti

cans or something like that.

And we take the sign down.

Frank, you're getting hung up on the wrong things.

The old booze and the no sign have nothing to do with it.

Yeah, what kind of a douchebag walks into a bar just

because it doesn't have a sign outside of it?

That's stupid, Frank.

Use your head.

But that's the most important thing-- exclusivity.

Weird drinks, no sign, that's cool.

Maybe so, but I like Paddy's sign, so it stays up.

I got the sign down.

And there's no way a man could have blown that off of our bar.

There's just no way.

You're totally wrong about that, Mac.

Yeah.

I never once said that!

You did not?

Okay, forget it, forget it.

Charlie, we're doing a viral video thing now, okay?

All right.

Can I stop all this for one second?

I don't mean to derail us, 'cause this is very, very

important stuff, but, um, I'm getting a little hung up on something.

The guy that shushed us last night-- is that bugging anybody else?

I've been thinking about that, too.

Have you been thinking about that?

I really have.

What are you talking about?

You were in the middle of telling Charlie to keep quiet.

I was telling him to be quiet, I was telling him to be quiet.

I tell everybody to be quiet.

I don't shush them like they're animals.

I use my words.

Whatever.

I'm going to go get the video camera.

Yeah.

Yes.

Guys, you're normally very excited about making videos, all right?

Guys, let's just focus.

We have bigger fish to fry.

Yeah, let it go.

I can't let it go.

I can't let it go either.

I won't let it go.

I'm irritated by it.

I'm not going to let it go.

Uh, yeah, but the viral video thing is very important.

We'll get to that.

And we'll pop a shush on the guy and we'll be right back.

Let's... Yeah.

You can just find the guy on Facebook.

That's where you find people these days.

You aren't going to find the guy on Facebook.

There's three billion people on there.

Are you crazy?

Yeah, you don't even know the guy's name.

We don't know his name.

Go on Facebook, magically find a guy.

Facebook.

Found him.

Really?

Yeah.

He was friends with the Gin Bar.

Holy shit.

Yeah, that's him.

That's him.

Facebook is amazing.

Right?

We are all connected.

Okay.

We are all connected.

Yeah, we're connected.

So let's get back to business.

Uh, viral video.

Yeah, but now that I'm seeing his face... Mm-hmm.

I got to be honest... It was very annoying last night that.

It pissed me off, all right?

Maybe we can just, you know, send him a friend request and then...

Yeah, see if he responds.

And then we'll get back to what we were doing.

Okay, yeah, distracted.

Did he respond?

Not yet.

How long does it usually take?

You know, it depends on if he's online or not.

Refresh.

Refresh.

No.

What if you hit it faster?

I mean, here's the problem with, like, Facebook and Twitter.

You know, everyone says, oh, it's changing the world, but not

in a good way, you know.

We're not connected with each other anymore.

Tweeting-- that's not having a conversation.

What is that?

I know.

And then these people who do that shit, they hear you having

a real conversation with your real buddies, your real pals,

and they get all jealous and pissed off and they want to shush you.

Yeah, right.

And you know what else is bugging me about this guy?

I cannot get past the fact that we're perfect strangers.

He doesn't know me.

I mean, for all this guy knows, I'm a psychopath with a trunk

full of chainsaws, right?

He shushs me 'cause he doesn't like the volume of my conversation?

Next thing he knows he's chopped to bits in a basement somewhere, you know?

Was that worth it?

No.

And I could be a man with a fist full of hammers... Right.

...and a trunk full of duct tape and zip ties.

You know, this guy doesn't know me.

Is he crazy?

It's very upsetting to me that he didn't consider any of that.

Yeah, well, this is not a considerate man, Charlie.

This is a rude man, and they are very seldom the same people.