The Beauty of Love

Hey, Trevor. Where are you?

The line was intense at the coffeehouse.

I've never seen such desperation for a caffeine fix.

Some guy even offered Knicks tickets just to cut in line.

- Did it work? - Well, of course.

I'm just walking in now.

Look at this set up.

It's, uh, sassy chic.

Are we talking about you or the display?

Okay, touché.

I just -- I feel like it needs a little something more.

It doesn't quite pop.

Uh, I have some gold silk ribbons,

and, uh, maybe if we swap out a pair of heels

for some hot pink ones.

I mean, that is your color after all.

That is why I hired you.

Don't look now, but Francesca's here.

Ah, the quarterly review meeting.

I hope this isn't bad news.

Hey, we got this.

- I'll meet you up there. - Okay.

So, last quarter, our numbers have been flat.

How flat?

- Your double espresso. - Thanks.

Um, you know, nothing to be too concerned about.

But if we don't stay on top of it,

I think we could be in some real trouble.

Okay. Well, Trevor and I

can brainstorm some new marketing campaigns.

Uh, shake things up a little.

- Good. - What?

Well, I was just gonna add that I think that,

uh, we'd become a bit stagnant.

Oh, you know what?

"Stagnant" -- that's - that's too strong of a word.

It's just -- you know how we've always been

on the forefront of the latest trends?

- Mm-hmm. - I just feel like lately,

we've been letting that slide a bit.

What do you suggest?

For starters, I think we should refresh

some of the product lines.

Hear me out.

It appears that people are craving comfort.

Coziness.

Little indulgences that they can more easily afford.

I know hot and trendy has been our sweet spot,

but what about hot and cozy, where we redefine hot

to be something more accessible to the average person.

I see.

So, it's like people are seeking meaningful coziness.

Meaningful co-- Yes. Yes!

Now we just need to find products that reflect that.

- And fit our brand. - Right.

Okay, Trevor, you're up.

What are the times that we received this week?

Uh, make your own tie-dye kits, uh, pajamas,

blankets, a pom-pom beanie.

As much as my teenage self

would be disappointed in me, pass.

Don't hate on the pom-pom beanie.

Even Beyoncé wears one. It was a double pom-pom.

It is too niche. We need something with -

- with broader appeal. - Right.

What about the thing that you got yesterday?

- The -- The homemade lotion? - "Vermont Botanicals."

I'm not sure that homemade is really our niche.

Let's just take a little look.

- Okay. - "Hi, Emma.

I'm sure you get a million of these letters,

but I'm hoping to be the exception to the rule.

I'd be honored if you'd try my skincare line

made with organic botanicals

grown in our Vermont Inn's garden.

Vermont Botanicals - handcrafted by Jill."

I mean, you have to admit,

the packaging looks professional.

It is charming.

Oh, I love the design.

Oh, you can smell the lavender.

That is cozy, and I'm thinking we need to consider this.

It hits all the right notes, and skincare is a growth market.

- It's at least worth a call. - Okay.

What's her number?

Hello? Jill Smith speaking.

Hi, Jill. It's Emma Reynolds.

Thank you for your samples.

- We are intrigued. - Oh, my gosh!

Thank you so much!

But the first question we always ask is "Why you?"

What differentiates you from other products?

Wow, Emma, hi.

First of all, I just wanna say, uh, it is an honor

to speak with you.

Now, to answer your question, uh, for us -

for us, it's the ingredients.

Uh, uh, it's so hard to do it justice over the phone.

Wait, why don't you come to Vermont?

You can come and you can see how our products are made

and where we grow our very own herbs and botanicals.

Plus, it'll be great social media content.

- "Classically Emma on location." - I appreciate the offer, but -

My family has a beautiful inn.

We will put you in our finest room.

You'll be completely pampered.

Who doesn't love to be spoiled?

Now, have you ever been to Vermont?

No. No. No.

Now's your chance. You're gonna love it.

How -- How's this weekend?

Uh, it's fine, I guess. Though -

Perfect! I will text you the address.

See you soon.

What just happened?

I think you just got outmaneuvered

by an ambitious Gen Z.

Oh, my God. I guess I'll be packing tonight.

Perfect, because the sooner we find the right

new products, the better.

- Okay. - Cheers.

Cheers. You guys.

Welcome to... ,

Vermont,

It's a beautiful 79 degrees...

Oh! Look out!

Oh. Are you okay?

Yeah. I, uh -- I'm fine.

- Fingers still intact. - Uh, well, good.

First rule of innkeeping - don't injure the guests.

Um, sorry about that.

I was just playing a little ball with my dad,

but that was still an impressive catch.

- Can you throw just as good? - Maybe.

Sounds like a challenge. Come on.

Let's go. Let's see what you got.

Hey, Dad, back up.

This one says she's got an arm.

- Okay. - Back up.

Back up, back up.

You might have to make a diving catch for this one.

- Oh? - Ready?

I am.

- Hey. - Whoo!

Touchdown! Good job.

- Not bad. Nice throw. - Thank you.

Feel like I should be asking you for pointers.

- Perhaps while I'm here? - Uh, sorry.

Actually, our inn is closed.

So, we shut down for renovations.

We're not opening until after the final inspection,

but more than happy to help you find another place to stay.

I'm actually Emma.

Uh, though you probably know me as Classically Emma.

Okay. I - Actually Emma, I'm -

- I'm Definitely Jesse. - Emma!

Emma! Oh, my gosh.

I'm so happy you're here. Hi.

So nice to finally meet you in person.

- It's -- It's Emma! - Yeah.

I've been hearing that a lot recently.

It would be a lot more exciting if I knew who Emma was.

- No offense. - Oh, none taken.

Of course you know who she is.

She's Emma, of Classically Emma.

Only the most brilliant and successful lifestyle

platform out there.

I'd like to apologize for my brother

and business partner Jesse.

Wasn't quite the greeting I had in mind.

No. No. It was actually a great greeting.

- I scored a touchdown. - Mm.

Actually, Emma did...

So, what - what brings you to our inn?

Uh, do you have your keys or your suitcase in your car?

- Suitcase? - Yeah.

- Could I have your keys? - Sure.

Jesse, can you please take Emma's stuff upstairs?

Thank you. Um, let me show you around.

I'm so happy you're here.

- How was your drive? - Good. Almost no traffic.

So, I have you in our finest room.

New everything.

The more luxurious sheets you're ever gonna sleep on.

And if you need anything - day or night -

- just let me or Jesse know. - I appreciate it.

Thank you.

And I know Vermont Botanicals is not exactly on-brand for you,

and Emma, I have heart.

I put everything I have into my business.

I know I'm gonna win you and the Classically Emma

audience over.

Well, you've got me for a few days.

Give it your best shot.

- I dare you to impress me. - Look, really, Betty,

you didn't have to come all this way.

I could have driven you to pick up the groceries.

- Hi, Betty. - It gets me out of the store.

Otherwise, all I do is work.

Betty, this is Emma.