Star Wars: The Force Awakens

I'm Kathleen Kennedy.

President of Lucasfilm,

and producer of Star Wars: The Force Awakens.

In the late '70s,

following the massive global success of Star Wars: A New Hope,

fans began to embrace Star Wars stories of struggle

and inspiration on a more personal level.

Over the course of the last three decades,

fans have volunteered their time

with countless charitable organizations and raised millions of dollars

for people in need around the world.

Action.

As we launched production on Star Wars". The Force Awakens,

we also launched a brand new charitable initiative

called Star Wars: Force for Change.

On the first day of principal photography,

we started with an auction

that allowed people to win a chance to be in the film.

it was an amazing thing to see how many people participated in a way

that made them feel like they were doing

more than just being fans of the movie,

that they were actually doing the work of a Jedi.

And three, two, one, action.

- Hello. What a pleasure. - It's very nice to meet you.

The funds that were raised

went to help the UNICEF Innovation Labs.

And it was incredibly thrilling to see footage

of these projects throughout the world

that were existing in part because of fans of Star Wars.

I'd like to say thank you to Star Wars: Force for Change.

We really want to thank you for your kind support.

Your support has enabled

thousands of young people across the region

to become forces for good in their own community.

As the production of the movie progressed,