Pinocchio (피노키오)

You know that saying, 'It's a luxury brand because it's expensive.'

People will only buy it if it's expensive.

That's enough.

Still, students carry these bags to school.

Was it necessary to promote them as a luxury item?

I said that's enough!

Just what is it that you want to hear?

Are you saying my mom breaks the spines of the students' parents?

A ruthless business woman that's only crazy about money? Is that it?

What is it that you want to say?

I only want to tell the truth.

If we go with the scoop now, then it's exactly what you said.

What? Don't talk about my mom so carelessly.

What are you guys doing?

Don't you know that we're in the middle of a scoop?

Hey, what are you guys doing?

What are you two doing right now? Huh?

What are they doing?

- Break it off! - Hey, what's wrong with you guys?

At this rate, you two are going to come on the news!

If you have something against me then take it out on me!

Don't make my mother look like a snob!

You're the one that should be looking at this with an objective reporter's eye.

Don't you see the the mess your mother has caused?

Stop it! Your words are too harsh right now.

What?

I think it's still too early for you to judge Bum Jo's mother of being a snob or gold digger

without hearing her side of the story first.

You...

Chairman, your son is at one of the stores.

My son?

Thanks... for taking my side.

I'm not taking your side. Don't be mistaken.

Son?

What brings you here?

And who are all these people?

Mother.

Oh, how awful.

So, what happened to that Santa?

He got arrested and most likely he'll be handed over for prosecution soon.

That's horrible.

I can't believe this happened because of our store's bag. This is so upsetting.

What do we do? I caused this mess, didn't I?

What should I do? Do you think I should apologize to the people?

No, you don't have to do that.

Mother, you shouldn't have to apologize for this.

I'm sorry, but we would like for you to cooperate on this story.

And we would be thankful if you allowed us to interview your employees and film the store.

Hey, you...

It's okay. Of course, I should cooperate.

Go ahead and tell me if there is anything more that you need.

Mother, a boycott may occur if this story goes out.

If that is the wish of the customers, then I have to accept it. What choice do I have?

Manger Go, go and help the reporters on their coverage.

Mother, that's...

If there are any documents that you need, ask Manager Go.

We will. Thank you.

Chairman, you are so cool!

Thank you.

Mother, I'm sorry.

It's all right, Son. Don't worry.

I'm not sure, I don't remember.

This looks like my mom's earring. Why is this...

You left your cell phone there.

I guess I did then.

Ki Ha Myung.

What did you do on Christmas Eve? You weren't picking up your phone at all.

I was a bit sick.

Really?

No wonder. So that's what it was, huh?

I figured as much.

Are you okay? Are you better now?

What are you doing?

Just in case.

What do you mean?

By any chance... do you still find Bum Jo's mother to be suspicious?

From what I saw, Bum Jo's mother is a really classy lady.

She revealed everything to us without any objections.

I take back what I said about her being frightening.

I'm not sure about that...

Why? What is it that's bothering you so much?

You can start as soon as I give you the signal.

Lately this product...

The students call this a One Plus level...

It's 100 percent handmade and the material is crocodile leather.

Just open the button like this.

It's 100 thousand won cheaper and it's being sold for 90 thousand won.

Your mother accidentally left her cell phone at my place.

Have you ever gone to the Chairman's residence 13 years ago?

I don't remember. Why do you ask?

It's okay.

Don't you think Seo Bum Jo's mother is amazing?

Their reputation and sales will take a huge blow if this goes on the news.

But she's totally fine with that. She's such an upright person, don't you think?

Yeah, I guess so.

What was that? What's with the hiccups?

You don't think she's an upright person?

It seems that way.

Are you on the same boat as Ha Myung? Do you suspect Bum Jo's mother, too?

Yeah, I think so.

Yoon Yu Rae, let's start the report.

Yes, Ma'am!

- Choi In Ha, you too. Come quickly. - Yes, Sir.

A-E-I-O-U.

Among the students...

Hey! Are you going to report the news in a school uniform?

Hurry up and put this on.

Yes, Ma'am.

We don't know which report we're going to use so let's film it several times.

Yes, Ma'am.

A luxury brand of bags is all the rage among the students.

This bag costs over one million won.

Despite that fact, about 70% of students in one particular class are carrying them.

Even though it's the same brand, the bags are ranked according to the price.

The more expensive it is, the more bragging rights a student has.

This bag is gaining much popularity among the teenagers.

However, it's just a huge burden to the parents.

Frankly speaking, it's not our fault for selling it.

The people buying it are the problem.

The people have ranked our bags like they did with Hanwoo beef.

This a Two Plus level at one million won.

This a One Plus level at 90 thousand won.

You know that saying, 'It's a luxury brand because it's expensive.'

A lot of people buy it because it's expensive.

Mother... I'm sorry.

The news is making our department store look bad.

The adults believe that showing off luxury brands is a statement of success and respect.

It seems this kind of behavior has been passed down to their children.

This is Choi In Ha from MSC news.

It's okay, Son.

After watching the news, I realized I was wrong.

I'm reflecting right now.

Is it your mother?

Yeah. She's acting cool about it, but I think she's really upset.

Now I feel bad.

I told you. I'm going to continue to make you feel bad.

I'm really upset right now.

Director.

Is this your earring?

Where did you find it?

I've been looking all over for it.

- I have something to ask you. - What is it?

What's your relationship with the Chairman of Bum Jo Department store?

I already told you. She's just an acquaintance.

- You don't keep in touch lately? - Why do you keep asking that?

That earring... I found it in the Chairman’s office today.

If you're currently meeting her now like you did 13 years ago...

she's not just an acquaintance, don't you think so?

It's been 13 years since you've met me, too.

That's exactly... how close we are. Are you happy now?

What did you think of my report today? It was really awkward, wasn't it?

No, I thought you were pretty good.

You think so? Yeah, I'm sure it was.

In your eyes, I'm good at everything.

This won't do. I'm going out and buying some coffee.

Make sure no one touches this.

Okay! A macchiato for me.

Should I help you out?

Hey, what is this?

Ha Myung was piecing all those together.

What?

He said it was really important.

I think he was doing that for three hours.

Where did he go?

He went out to get some coffee.

Damn it!

Hey, I'll piece this all together so don't tell Dal... don't tell Ha Myung, okay?

Chan Soo! Chan Soo!

Help me piece these together. Huh? Huh?

Forget it. I'm not in the mood.

You're my friend! I'm really desperate right now!

Like you said, we're friends.

This is my last day on the job and you want me to help you piece strips of paper?

Yeah. I think this will be a meaningful ending on your last day.

Sorry, I guess not.

Kang Sung Hwak, where did all the shredded paper go?

- Choi In Ha ran off with it. - What? To where?

I don't know.

I feel like my eyes are going to fall out.

Wait, wait! This is going to fly away so don't come any closer!

What are you doing?

Dal Po.

I mean it. I wasn't trying to run off with it.

I was going to return it to you after I pieced it all together.

Sorry about before.

I spoke harshly without listening to you first.

Yeah.

Drink it.

Thanks.

Why did you think Bum Jo's mother was strange?

Everyone wanted to go easy on that Santa thief.

But Bum Jo's mother said no.

It seemed like she was hearing it for the first time when we were in her office.

- Really? - Yeah.

Earlier, it didn't feel like the shop manager wanted to interfere with our story.

She pretended to block us but she let us film everything.

It felt like she was purposely leaking something.

And one more thing.

Bum Jo was receiving all the text messages I've been sending to my mom.

It's because my mom had left her cell phone at his house.