Impact x Nightline

Taylor Swift in the house.

Travis Kelce says, oh, baby.

The biggest pop star in the world

and one of the biggest athletes in the world come together.

The NFL world has known the Kelce brothers for a long time.

But Taylor Swift has put them on the map across the country.

There's a difference when she's at games.

Only Taylor Swift could cause a nearly 400%

increase in Travis Kelce jersey sales.

They'll tell you I'm insane.

'Cause you know I love the players.

And you love the game.

If you're gonna be in my life, I

feel like there's a certain amount

that comes with it that I can't stop from happening.

I think Travis is embracing it as much as he can.

He likes attention.

The buzz has been so entertaining and fun to watch.

Everyone's like, who's Travis?

Like, Taylor's boyfriend.

So I'm like, I'm here for that.

That's energy we need.

Two of the best teams in the league--

--a lot of times it doesn't live up to the hype.

I think this one will.

Go, Chiefs!

E-A-G-L-E-S!

I want to see touchdowns.

I want to see Travis Kelce dancing in the end zone.

It's Monday night at Arrowhead--

We continue from Kansas City.

Eagles versus Chiefs--

--70-plus-thousand in the stands.

Touchdown, Kansas City.

Travis Kelce, one of the league's most

dynamic and popular players--

Kelce with his first catch of the night.

is taking the field in Kansas

City in the most anticipated NFL rematch of the year.

More than 5,000 miles away, one of the world's biggest pop

stars, who just happens to be Kelce's rumored girlfriend,

is rocking her own stage.

One Monday night, two crowds going wild over two stars

that nobody can stop talking about.

There's Kelce.

There's a touchdown, Kansas City.

The NFL world has known the Kelce brothers for a long time.

But Taylor Swift has put them on the map across the country,

even non-football fans.

No one can get enough of Taylor and Travis.

Even that Super Bowl rematch with brother versus brother,

people who should have no idea what Taylor Swift's touring

schedule is knew what her touring schedule was

because they were like, is she gonna--

is she gonna show up at that Monday Night Football game?

This is kind of an American dream fairy tale like story.

The biggest pop star in the world

and one of the biggest athletes in the world come together.

I bet you someone is writing this Lifetime

movie at the moment.

Their relationship is a phenomenon.

She's one of the biggest superstars in the world--

Right in front of you, Taylor.

10 studio albums--

I'm so happy, honestly.

It's amazing.

12 Grammys, the most streamed female artist

on Spotify, 11 number one songs on the Billboard Hot 100,

including "Blank Space--"

I got a blank space,

baby, and I'll write your name.

-and "Anti-Hero."

It's me,

hi, I'm the problem, it's me.

Taylor Swift is global.

She is colossal.

She is a figure of female empowerment for young women

and women who are not so young.

She tells a story that feels wholly relatable, even

though she's probably one of the most famous women in the world.

She's won nearly every award out there.

And she's currently on a sold out world tour

that nearly broke the internet.

She will make hundreds of millions of dollars

from this tour.

And then there's no telling how big the economic impact will

be when you look at every city, every country, you know,

restaurants and flights and hotels and everything.

We've never seen something like this.

Travis Kelce is one of the best in the NFL.

Analysts largely consider him one of the greatest tight ends

of all time, a two-time Super Bowl

champ, eight-time Pro Bowler, and, more recently,

a podcast star.

He co-hosts New Heights with his older

brother, Jason, the number one sports podcast on Spotify

right now.

Welcome back, ladies and gentlemen, to New Heights.

Really, Travis is a mama's boy, known

for his close bond with Kelce matriarch Donna,

as seen in this hug after winning the Super Bowl.

It's his choice to do what he wants to do.

And as long as he can handle it, I don't

have any problems with it.

You know, she's a very, very nice person, so.

While rumors of the romance began over the summer,

there have been a few big moments that fans have

completely fixated on, the first in late September

when Taylor attended her first Chiefs game,

sitting right next to Donna.

With Taylor Swift in the house,

Travis Kelce says, oh, baby.

It's a big day for the Chiefs.

And then there was the lyric change

and the kiss seen around the world

at her concert in Argentina.

She changes the lyrics at the end of her song to clearly

talk about Travis Kelce.

And when Travis realizes what she said,

he reacts in a really big way.

And then he kind of like covers his face the way

that you do when somebody that you like a lot

is acknowledging you and is telling the world

that you're somebody that's important in their life

right now.

Travis explained what went through his head

when he heard it on a recent episode of New Heights.

How does it feel to officially be "the guy on the Chiefs"?

You mean "Karma?"

"Karma," that's right.

Yeah.

No, I had no clue that--

well, I might have had a little bit of a clue.

But definitely when I heard it come out of her mouth,

it still shocked me.

And it blew me away.

Yeah, you could tell in the video.

- I was like-- - It was pretty--

--oh, shh-- she really just said that, right.

You were so shocked, you left Scott hanging.

Scott's over here looking for a high five.

Yeah, Mr. Swift, I apologize, big guy.

Then post-show, fans spotted Taylor running

into Travis's arms, their first show of PDA with the sold

out crowd cheering them on.

In some respects, their relationship

has brought together two of the biggest, most passionate groups

in the country, Swifties and NFL fans,

even while some think it's a little overkill.

Some of the fans say it's too much.

Do you think it's too much? - I think it's too much.

When you're here to watch a game and everybody's

looking in their binoculars seeing where she's at, no.

If she wants to become a Chiefs fan,

Kansas City welcomes you, Taylor.

Show up!

I didn't really pay attention to her very much.

I think Kelce put her on the map.

Did she?

Oh!

I think it's amazing that a league that really

needs no help, that she moves the ratings the way

that she does.

It really is quite a compliment to her.

And their relationship has

even had an economic impact.

When she goes to Kansas City, the entire city benefits.

People come into the city just to be in that environment.

It's exciting whether they actually see her at the game

or not.

That benefits a number of different kinds of businesses.

And now Taylor's part of an epic group of women that

date or marry pro athletes.

That includes women like Simone Biles, Hailee Steinfeld,

Ciara, Alix Earle, Kerry Washington,

and, yes, Gisele Bundchen.

I think the buzz has been so entertaining and fun to watch.

I think it's added a really exciting

element to the football season.

If you're not an NFL wife, you don't understand it.

There's a lot that goes down with the whole experience.

It's a wild ride.

Taylor's also been spending

time with the full Kelce squad.

My colleague Will Reeve sat down with Mama Kelce.

Could you ever have imagined that you yourself, Donna Kelce,

would be so famous?

No, not without them, that's for sure.

Yeah, I think it's just one of those things in life

that just somehow things happen.

And then exponentially, they just grow.

And this year, it's just been one week after another

after another.

And it just seems like it's just never gonna stop.

What is it about the Kelce family that has,

kind of the nation falling in love?

I'm telling you.

If you knew them both, you would understand.

They are just the most real, down-to-Earth,

fun-loving, completely different guys