November Rule

Hmm...

That was fun last night.

Yeah, it was.

I was talking about the Halloween party.

Oh.

Yeah, that was nice, too.

What you have going on today?

Have to do that pitch for the small business loan.

Oh, yeah.

I don't even know what I‘m gonna say to them.

You should come up with a really catchy tagline,

like...

"To fit in...

and to stand out."

Did you just come up with that right now?

I‘m kind of an advertising genius.

Oh, ho, and you're kind of really...

And you would sell tennis shoes?

Oh, no, not tennis shoes.

Sneakers.

Uh, they're... They're fashion.

They're sportswear.

They're collectibles,

and some go for thousands of dollars.

You want to open up a store to sell

$1,000 sneakers... in here?

No. I mean, we would have some of those, right,

but... but we would focus more

on the affordable, specialty lines.

I think I'm choking.

Wait, see, this whole mummy thing was your idea.

Look what it's doing.

We won, didn't we?

We did.

Just in time to kick off the holiday season.

- The holiday season? - Mm-hmm.

Well, Thanksgiving is just three weeks away.

We could take a trip...

not during the holidays

because the airfare's too high,

but maybe right afterwards.

- Gentlemen... - Wait.

I need to call my partner.

You really need to talk with him.

My partner understands the vision

of what we're tr...

Gentlemen, thank you.

- Leah? - Mm?

How many times did you hit the snooze button?

- Oh, my God. - Oh, shit.

Oh, my God, I'm so late.

Okay.

Babe, you know

where my other, uh...

- Where's my other... - Oh. Here.

Want me to zip you up?

Yes, please. I am so late.

I should've showered.

I wonder where he is.

Hope he wasn't hit by a truck

or crushed in an industrial press or...

- Excuse me. -

My meeting started 20 minutes ago.

- Hey, I'm on my way. - On my way.

Steven, you're keeping a loan officer waiting.

Stall her. Don't let her leave.

I lost track of time, I'll be there

- in like, seven... - I'll be there.

- Six, eight minutes. - Okay. Bye-bye.

- Okay. -

- What'd he say? - I'm gonna kill him.

Do you understand?

You and I are going to kill him.

Gentlemen, thank you so much for your time.

Uh, wait, uh...

You really need to hear

Kareem's design concept for the store.

Right, my design concept.

Oh, yeah, yeah. My design concept, it is hot.

- Go, go, go, go. - Okay.

Morning, Stacey.

Good morning, Stacey.

Have a good day.

Did you brush your teeth?

I don't care.

Hey, so right here, we have a counter

but, like, a super badass counter.

Ah, but classy.

But also street.

Street and classy.

Gentlemen, I really have heard enough,

and I'm afraid that in this economy,

opening a specialty store for tennis shoes...

Sneakers, actually.

What's the difference?

First of all, I'm sorry for being late.

Let me explain the difference.

Tennis shoes are for playing tennis,

Ms. Worther.

Sneakers... are for life.

Sneakers... are for love.

"Sneakers are for love"?

When you see a certain pair, it's kind of like meeting

a beautiful woman who‘s also smart

and funny and could just totally hang

and you know she's the one.

Did you just compare women to a pair of shoes?

Yes.

They're both complex and interesting,

but they're not just shoes.

There's a story behind every pair,

every new release.

They reflect the history

of the year they came out.

They show who's tops in sports

and fashion and music.

The sneakers you wear,

that's how you tell the world

who and what you identify with,

and the true sneakerhead has a curated collection

and wears a very specific shoe

for each occasion, and I bet,

without discussing this beforehand,

the guys can tell me exactly what shoes

they wore...

when they lost their virginity.

Black Air Flight Ones.

The KD4 Galaxy.

Those came out, like, two years ago.

Shut up, dude.

So, we are not just talking about shoes, Jean.

We're talking about personal expression.

We're talking about a wearable diary.

With your help, this store will be

the place for people to come

when they want to fit in and stand out.

- Ha! - Oh!

You missed the client meeting.

- We overslept. - "We"?

Well, la-di-da. Details, please.

Did Lance notice that I was missing?

Um, yeah. Oh, he's coming.

Listen, tell him there was a wreck on the 405

and you got trapped in that dead zone

next to the Getty so you didn't have cell service.

Okay, do it, do it.

Leah, nice of you to show up.

Lance, I'm so sorry

- that I'm late. - Mm-hmm.

I overslept.

My office, now.

Hey, we give you gold, and you throw it away?

Did you see that? Did you see that?

- Half an hour late. - Fifteen minutes.

- Uh, 22. - No, no.

I'm talking. I'm jiving. They don't give a shit.

Nick even tried to bore them to death.

I walked them through the prospectus.

No, no, she fell asleep for, like, a second,

maybe not, like, a deep REM sleep,

but homegirl passed out.

Whatever, Kareem.

They're giving us nothing, right,

and this guy shows up with his sneakers

talking about love and, uh, women and, uh...

What was that slogan again?

"To fit in, to stand out."

Leah actually came up with that this morning.

That's gold, my brother. That is gold!

We need a good tag,

something like "Good for him, good for you,

good for the planet." Like that, only... gooder.

Right, but this stuff isn't good for them.

It's not good for the planet.

It's not organic, it's not even all-natural.

Leah, we are not the FDA.

We are an advertising company,

and they would like to appeal to the yoga yuppie set,

and that's what we need to give them.

But if it comes across like a lie...

If the consumer can't read the ingredients

and figure out that they're not "organic,"

then, well, that's their problem.

I'm not drinking beer at 11:30 in the morning.

Because Ivy won't allow it?

Hey, hey, hey, hey, has nothing to do with Ivy.

All right, then.

Raise a bottle to your childhood best friend

who just secured our business loan.

After showing up 22 minutes late?

- Fifteen, and it's moot. - Yeah.

That shit is moot, Nick. It's moot.

- You closed it. - Wait. Hold on.

Nothing is closed until the money's in the bank,

but I still would like to raise a beer

with my best friends for luck.