LOUD (Laudeu / 라우드)

All right. Round Four is starting now.

A sneak peek of P NATION's idol.

That's what this is.

My goodness. Jae Sang must be having a hard time.

Given his nature,

he must've prepared them with extra attention to detail.

I felt kind of bad.

We have prepared really hard.

Until Round Four,

I only watched them from a distance.

They were far from me even when I was judging.

So this was a great opportunity...

to observe them up close.

Watching them closely...

gave me a totally different idea.

How do I open it?

Hi. - Welcome, sir.

I didn't think it'd be this big.

You went on and on about how it is only a start-up.

But you're running an empire here.

How many stories is this?

Six stories and a basement.

Seven stories in total?

What an impressive start.

A worldwide star is different for sure.

Give me a little tour. - All right.

This is where the trainees practice.

Okay.

That's what I want to say to them.

Gosh, how nice.

This is a practice room for trainees.

Gosh, look how fancy it is.

It's amazing. I'm impressed.

There's a practice room upstairs for artists who already debuted.

I see. So this is for rookies. - Yes.

A recording studio is on this floor.

No way.

The artists of my label. - Right.

This is a mistake, you know.

How so? - You can't do this.

Why?

Some of them might end up leaving,

and new artists will join you too. - Right.

This will make it really hard to add or remove things.

Can I be honest with you? - Sure.

I whipped this up today because you'd be here.

Don't worry about it.

We've prepared a lot of things just for show.

Gosh, I never thought about it that way.

What's this place for?

This is technically a communal space.

It's really cool.

Even looking at it now gives me the chills.

You know stuff like that. - "The Hollywood Reporter"?

Yes, that and "Billboard". These make me emotional.

Even now.

This is Studio C. - I see.

Gosh, six Guinness World Records? - These are...

Yes. - That's incredible.

What's that stereo?

It's quite unique. - Right. And this is...

a custom-made shelf for trophies.

Is it a rotating shelf? - Yes.

This is brilliant.

When I'm feeling down, I come here and give it a spin.

Then it gives me the strength to keep going.

This is so cool, seriously.

And I also...

I also prepared a welcome kit for you.

A welcome kit.

These are our company's masks.

No way. P NATION even made their own masks.

This is a hand sanitizer.

Gosh, this is awesome.

And I've never thought this moment would come.

You should have one just in case. It's our employee ID card.

Oh, it says "JYP".

My gosh.

Mine has unlimited access. - Right.

Yours only has access to the main entrance.

You know, this kind of employee ID card...

is bound to keep flipping back and forth.

You won't be able to see the front.

If you put strings on both ends, it won't flip.

This is the knowledge...

accumulated through years of running an agency.

I guess we'll have to flip it over manually.

What can we do? We have no time to fix it.

But this place is so amazing.

It's beyond my imagination.

Can you try it on for a bit? - Sure.

You should carry it like this, right?

I mean, the trainees. This feels great.

You're clearly the attentive type. - Right.

But this wasn't really my idea.

Wait. You don't want it? - Let me put it here.

How could you throw it away? - No, I didn't.

I'm going to give it to the boys. - Right.

I guess JYP's ex-trainees will carry one of these.

Of course. Kye Hoon, for example.

They would even cuddle it. - I see.

I'm quite worried, to be honest.

After all the organic food, artificial flavors must taste good.

Hello. - Come in.

Hello. - Hi.

Hello, everyone.

It's our first close encounter...

except for P NATION's trainees, right?

Yes. - You did really well.

My agency P NATION is...

where passion, players, and a playground meet.

It's a passionate players' playground.

Can you see those nine passionate players?

The pictures of P NATION's boy band who will debut through Loud...

will probably hang around up here.

Your reaction makes this feel like a military channel.

I also prepared welcome kits.

This welcome kit includes...

P NATION's masks, a hand sanitizer,

and a guidebook.

I'm sure you enjoyed organic food at JYP Entertainment, right?

Yes. - Yes.

You see, that'd be nice only for a day or two.

Organic food is great and all,

but you have to eat rabokki and pork cutlet every now and then.

Right.

He just melted my heart.

And most importantly,

this has each one of your names on it.

Your swipe cards...

only have access to the main and back doors and practice room.

I truly hope you make P NATION's boy band...

and receive a swipe card...

with full access to this building.

I'll hand it out to each of you. Koki.

Lim Gyeong Moon. - Thank you.

I was totally impressed that P NATION gives out such stuff.

In this aspect,

JYP Entertainment is a little behind.

It turns out the bag is of great quality.

I was a bit disappointed.

When I was a trainee, I got nothing.

He could've made that sooner.

I momentarily thought that, but still, I was happy.

All right. Come on in.

It looks amazing.

This practice room is for artists who already debuted.

This one on the third floor.

I saw D.Ark film a video here.

I actually visited the practice room I had been watching on YouTube.

It was really fascinating.

They always film a video with that in the background.

That's an art piece.

I love that quote so much,

so I hung one in every important place.

"Art cannot be criticized."

"Because every mistake is a new creation."

When I was your age, I found it hard to respect adults...

who asked children to do something they couldn't.

Even for Singer PSY,

it's hard to juggle between singing and dancing.

Doing both at the same time isn't an easy thing to do.

However, current K-pop singers pull that off so smoothly,

which forces me to ask you for the same thing.

Well, so I would like to help you...

put on such a performance on stage.

Feel free to use me anytime you want.

I hope this Round Four becomes a great honor in your life.

Yes, sir. - Yes, sir.

For the next two weeks,

you'll be working together with me at P NATION.

I personally like something hip.

I think the word "hip" is derived from hip-hop.

Popular hits on the Billboard Charts for the past few years...

are mostly pop songs based on hip-hop.

In other words,

if you add a pinch of hip-hop,