The Influencer (더 인플루언서)

Of all the shows out there,

you have decided to watch The Influencer.

What caught your attention?

There exists a group of people who were born out of your attention

who in turn, come to impact your decisions.

These people are called influencers.

We have gathered 77 influencers

across platforms such as YouTube, Instagram, AfreecaTV, and TikTok,

who represent the 400-billion-won marketing industry.

That's what you call an influencer.

She's the cosplay champion of Korea.

I see a lot of big names.

Each of them must utilize their media presence...

-Twenty-seven million? -They have so many followers.

...level of influence...

I've made about 3.2 billion won.

Here's a real big shot.

He's an actual celebrity.

...and popularity in various rounds

to draw people's attention

and prove their value as influencers.

Which of the 77 influencers will remain until the end?

Enter the world where attention and influence

are equal to worth and power.

Welcome to the social survival show, The Influencer.

THE INFLUENCER

What does the number mean?

Hold on, what is this?

I didn't know it was going to be like this.

Hello, I'm Changhyun,

and I run a YouTube channel called StreetKaraoke.

I was a streamer on AfreecaTV for a long time

and decided to also get into YouTube.

Hello. Welcome to Changhyun's StreetKaraoke.

Who will win the two-million-won prize?

Let's find out.

I've been streaming for about nine to ten years.

I'll probably be the longest-running YouTuber here.

Considering that,

I want to survive as long as possible.

Who's that?

He's dressed so formally.

I'm over here in my old T-shirt.

Hello.

I'm Sanghyuk, and I'm a five-year mukbang YouTuber

with 1.23 million subscribers.

As they say these days,

my content is on fire.

I assumed the people here would be on a similar level to me if not higher,

but Changhyun's much more popular,

so it was only natural for him to be here.

Sanghyuk?

-Hello. -Hello.

-Nice to meet you. -Likewise.

My name is Mejiwoo.

I run several brands as a brand director and CEO.

I also have a YouTube channel

and an Instagram page.

On Instagram,

I have about 11 million followers.

11.02M FOLLOWERS

I believe that a lot of people still don't know me,

so I think this could be a good chance

to build some network with other influencers.

-We're all spread apart. -I know, right?

Do we have to sit together?

-I don't think so. -Okay.

Who's that?

This must be it.

Hello, everyone.

Hello.

Wait, am I too early?

My goodness!

Hello, I'm a rising star and digital clown,

QYOUNG.

Where should I sit?

Hello, nice to meet you.

There's no escape once you fall for me.

I'm QYOUNG. Nice to meet you.

QYOUNG BEAUTY AND FASHION YOUTUBER

I believe influencers are creators

who have to be imaginative.

As someone who deals with beauty and fashion,

I also influence people to be artistic.

You remember the underboob trend?

These days, underballs are in.

Underballs, just like this.

It's great for ventilation.

Make sure to film this.

I'm going to have fun here.

Let's go play, QYOUNG!

-Are you okay wearing that? -Of course.

I see.

-Would you like to touch it? -No!

-I'm good. -You can.

Well then...

-It's cool, right? -That's amazing.

I made this myself.

We're kind of twinning today.

-I don't think so. -We're both wearing green.

-You look great. -It's nice to meet you.

Hello?

Is this like Battle Royale ?

What's this?

"1.97M"?

So what?

I'm PaniBottle, a travel YouTuber.

My main platform is YouTube,

but I've also started showing up on TV these days.

I wonder what they'll make all of us do on this show.

Hello.

Hello.

Hello.

Hello.

He's my favorite creator.

I love PaniBottle.

PaniBottle!

I've always wanted to meet him.

DOGJOY DOG YOUTUBER

He's a top contender.

BBOGUMI STREAMER & YOUTUBER

When I saw PaniBottle walk in,

I sensed that he'd be the winner.

-Hi. -Hello.

Hello.

-Hello. -Is this your everyday outfit?

Yes.

Wow.

This is interesting.

Do you know what this is?

I think

it shows your subscriber count and how big your channel is.

You're right. The "M" stands for million.

So it shows the number of followers.

From the outset, this isn't a fair game.

If the number of followers is a factor,

then I can start off well.

I'm confident I can compete with the others.

This makes everything feel so hierarchical.

It's scary how we've all been graded like this.

Hello.

Hello.

HAN A-REUM-SONG-E FIRST-GEN ONLINE BEAUTY STAR YOUTUBER

-Come on! -Hello.

-Hi Pure.D! -She's an elf.

Pose for us.

Strike an elf-like pose.

-So that's how it's done. -Yes, you look mystical.

PURE.D SPECIAL EFFECTS MAKEUP YOUTUBER

Look at those hands.

What are those hands?

-We dressed up too much. -I know, right?

-So it looks like this. -What's this?

-Look at you. -You're just the same.

-Goodness. -That's right.

I'm exhausted already.

Someone's coming.

What?

Welcome! I was waiting for you.

Is he a TikToker?

He's Needmorecash. He makes a lot of short-form content.

NEEDMORECASH SHORT-FORM CREATOR

-He's too intimidating. -I've been waiting.

I knew he'd show up.

-Look at his pecs. -Oh my gosh!

Goodness.

Is he a robot?

That's what you call an influencer.

I'm Needmorecash, and I try to entertain my audience

through short-form videos.

I have a special alter-ego that went viral

where I'm in a suit,

so I'll be in character when I walk out.

The thing is,

that character doesn't speak.

I'm not sure what we'll be doing,

so I'll just try to stay in character.

Hello.

Would you like some champagne?

He's staying in character.

How long will he keep that up?

Yes, hello.

So he doesn't speak?

It's nice to meet you.

What's the point of his mic then?

What's this?

Are we starting already?

This is kind of scary.

Wasn't this supposed to be fun?

What is this?

Okay, this is kind of hip.

I'm on TV, Mom.

JANG JI-SOU CONTENT CREATOR

Formerly Quaddurup, now Jang Ji-sou.

I'm a YouTuber with 1.2 million subscribers.

-What's wrong with you? -My apologies, sir!

-Do you have an attitude problem? -No, sir!

There's a reason why survival shows like to cast me.

A lot of influencers

are too worried about getting hate,