60 Day Hustle

- My business failing is something

my wife asks me a lot.

It's something we have late nights talking about.

- I want to live a life where I don't have

to worry if I can pay next month's rent.

I'm 27 now,

and here I am living with my parents,

spending all day working on a business

that's, you know, not bringing me any money, but I love it.

- People think you don't go through things.

People think you don't cry.

People think everything is peaches and cream

and they wanna try it too.

And then when they try it, they realize like,

"Oh, this ain't for me, I can't do this."

- There are thousands of small businesses out there

that are just struggling

to take their company to the next level.

I'm Michelle Delamor, founder of Sonic Gods Studios

and the creator of "60 Day Hustle."

- "60 Day Hustle" is an experimental accelerator

that's challenging real entrepreneurs

in the early stages of their companies

to condense two years of business development

in just 60 days.

Oh my God, I'm gonna need some help.

Rudy!

What's up?

I'm Rudy Mawer.

I've taken a lot of businesses to millions of dollars.

I've worked with thousands of businesses one-on-one.

I still remember how I started.

I remember the early days.

I remember not knowing what to do.

I'm gonna challenge these entrepreneurs

to master the fundamentals of business.

Ready? Let's go.

- We're gonna push them, we're gonna challenge them.

It won't be easy.

We're voting someone off?

That was .

- But it's make or break for their business

and potentially their future.

Let the hustle begin.

- I'm literally so frazzled right now.

Zero to one is the hardest.

So we really wanna support in that period

so that this becomes a catalyst to everything

that they're looking to do in the world.

I wanna be the Puerto Rican

Martha Stewart out here.

We're bringing in

some of the best minds in business

to coach these entrepreneurs to success.

You have to have great product

or you will not have a brand.

- 10 minutes is gonna fly by like that.

We need to hold them and hook them in right away.

- They won't buy into the project,

they're going to buy into you.

- And we're gonna put them

through real challenges

designed to help them grow their business

into the next million dollar company.

- It's very stressful to own a business,

be on TV show, and also have a nine to five.

- It was a very emotional week for me.

Guess what? You made a load of money.

Woo-hoo!

- And for one business, they're gonna win $100,000.

- It's game on. - Let's go.

- There's no sitting back, there's no chilling out.

There's no relaxing. Every day, every second counts.

- I never did no crazy like this.

You disagree?

1000%.

Oh my god!

That's a mistake.

But if they succeed...

This cake is good as .

You gotta try this.

- Their business will change forever.

You are a winner.

Thank you.

- And we're are gonna do it all in only 60 days.

The winner of "60 Day Hustle" is...

Rudy!

What's up?

What's up? How are you?

- I'm good. You? - Good. It's almost go time.

How we feeling?

I'm ready.

I'm excited, but a bit nervous, but yeah, excited.

I actually feel like we got

a really, really good group of entrepreneurs.

- I'm so interested to see if they're good businesses

or if I'm gonna have 60 days of hell.

We'll see.

- Well, we're both about to find out

'cause you never know.

Like I've literally just met them

for what feels like five minutes

and we're about to get to know them pretty well.

- Cool. Okay. - So yeah, I'm excited.

- Fingers crossed. Fingers crossed.

- And you're about to jump on a plane here soon.

Are you packed? Are you ready?

- Yeah, I've gotta finish up here at the office,

get everything lined up and then on the plane.

I'm coming.

All right, let's do it.

Let's paint the town red.

Oh yes. LA, here we come.

Here we go.

- It's day one of "60 Day Hustle."

- Gonna try to turn this thing out, man.

Show the world what I'm capable of.

I just flew in so I'm here.

- Just can't believe this is real right now.

My mind is just going crazy.

I need this.

- When I walked in through those giant doors,

I got a massive smile on my face.

As we walked in, I was like,

"Whoa, this about to get real."

- My two little girls are depending on me.

- We wanna learn, we wanna hustle,

we wanna grow a business.

Welcome to "60 Day Hustle."

This is a new venture, a new journey together

where we're gonna be working every step of the way

through all the key parts of business in the next 60 days.

And at the end of the 60 days,

one of you will win the grand prize,

which includes working exclusively with myself

and my expert team to grow your brand,

to get you in the right rooms,

to bring you to the biggest entrepreneurial events,

to make sure you are the next big success.

And to help you with your financial progress,

the winner is also going to get a $100,000

cash prize made possible by Chime.

[contestants cheering and clapping]

If I won the a $100,000,

I would not have to worry about living check to check.

- The a $100,000 prize would take

ChiChi to a whole other level.

- If I got that money, I might be able

to move outta the parents' house and buy a new car.

No, I'm just kidding. I would use it for the business.

- So look, I know you guys are excited.

Okay? - Yay.

- We only have 60 days and every second counts,

and we're gonna start right now.

The most important 60 seconds of your business is the pitch.

How you portray your brand, how you get attention,

and how you relay your brand to the prospects.

So on the table next to me

are some napkins and red pilot pens.

And we're gonna put that to the test.

You're gonna build your business plan on that napkin.

And remember, I have no clue what you guys do,

what your business does, and this is the first impression.

So you're gonna have five minutes to break down

that business plan on a napkin,

and that five minutes starts right now.

Okay, let's get this going.

Where are the tables?

Where am I gonna sit, on the floor? Okay.

- 'Kay, less than four minutes.

- I hear somebody yell, "We're under four minutes."

And I'm like, "How the hell did 60 seconds pass by already?"

I had barely even started writing some stuff down.

Last two minutes.

It's like I had amnesia

and I forgot everything I was gonna write.

- All right, final minute, 60 seconds.